In Part 1, we explored the Trust Flywheel as a way of life — rooted in Loob, expressed through Tulay, proven in Labas. But frameworks only matter if they are lived. Holy Week gives us something rare: a structure of days, each with its own weight, each asking something specific of us. What follows is not a program. It is an invitation […]
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In business, trust is an asset we work hard to protect. But Holy Week confronts us with something harder: trust is, first, a truth we must face, about who we are when no one is measuring, tracking, or watching. Holy Week does not let us stay comfortable. It asks the question every leader eventually has to face: is who I […]
Atty. Benedicta “Dick” Du-Baladad is the founding partner and CEO of Du-Baladad and Associates (BDB Law), a firm specializing in tax and corporate law. An accountant-lawyer by training, she graduated Magna Cum Laude and earned her Master of Laws and International Tax Program at Harvard University. She served as President of the Management Association of the Philippines (MAP) in 2023 […]
ER Rollan, CEO of Growsari and a winner of the 5th Mansmith Innovation Awards, has been transforming the micro-retail landscape in the Philippines. By leveraging technology, he empowers small sari-sari stores, streamlines distribution, and creates a scalable digital ecosystem. In this interview, he shares the assumptions he challenged, the pains he sought to solve, and how he turned innovation into […]
In today’s market, trust is a brand’s most valuable currency. Consumers don’t just buy products, they buy confidence that a brand will deliver on its promises, act ethically, and keep its word. Yet, too many marketing campaigns focus on messaging, image, and perception, assuming trust can be “communicated” rather than earned through action. The reality is clear: trust responds to […]
(Photo source: Pixabay) I’m not the type who usually writes love letters. I measure things in KPIs and deadlines, not feelings. I notice inefficiency, not poetry. And yet, here I am, writing during a flight, not to a person, but to an airline. Singapore Airlines. You’ve taught me that superior customer experience (CX) isn’t just about getting from point A […]
Atty. Kesterson Kua is the founding partner of Kua Sy and Yeung (SKY Law). With deep expertise in commercial and family business law, he has worked closely with many Chinese-Filipino (Chinoy) entrepreneurs. In this interview, he shares insights into the legal, cultural, and generational dynamics that shape Chinoy family businesses, and how governance, foresight, and self-awareness can help preserve both […]
Marketing columns usually focus on positioning, differentiation, and shareholder value. This Valentine’s Day, I want to talk about brand equity, not in the marketplace, but at home. It’s where I learned the true meaning of trust long before I began teaching it. Before my wife, Chiqui, became my partner in life, she was my first early adopter. She saw intrinsic value […]
If you’ve spent time in strategy post-mortems, or even in high-stakes “war” rooms, you’ve probably heard the same lines: “We had all the data, but no real insight.” “The logic felt right, but no one tested it.” “We assumed X would hold, and we never questioned it.” Sound familiar? I hear versions of this often, from CEOs, executives, founders, and […]
Edie Acedera is the founder and managing director of Brandev Insights and Consulting, and co-author of Mommy Republic: Understanding the Filipino Millennial Moms. Prior to Brandev, Edie was the global consumer and market insight director at Unilever, based in Singapore. In this interview, she shares her insights into the evolving behaviors of Filipino consumers, and how marketers can effectively navigate cultural […]