During and post COVID, many will likely lose their jobs or see their companies go bankrupt. It does not take a genius to figure out that two months of no revenues is about 17% of total expected revenues for the entire year. Many companies do not even make 5% return on sales, much less 17%. The smaller and newer companies […]

“Sophie’s Choice” was an American drama movie I watched in 1982. Award-winning actress Meryl Streep played Sophie, a Polish immigrant living in Brooklyn, New York with a past that haunted her.  As a prisoner at Auschwitz, she was forced to make  a most painful decision – who between her son or daughter will live or die — a tragic situation, […]

When the corona virus hit Wuhan, China and was brought to the awareness of the rest of the world in late 2019 or early 2020, many economies were caught flatfooted, unable to respond adequately or quickly; even the wealthiest and most powerful countries were unprepared for the crisis of this lifetime.   Nearby economies were even seen to be more susceptible, because […]


We have been in ECQ since March 15, 2020 in most places in the Philippines, with three extensions so far. Make yourself productive by attending FREE business courses offered by Continuum Academy, the online video learning platform subsidiary of Mansmith and Fielders Inc. Here are the topics that you might be interested in: 8 Elements to Evaluate in Your Business […]


P168 only for a limited time9 videos and 13 reflection exercises Most entrepreneurs are suffering because of Covid and the ECQ. The lack of revenues but ongoing costs will force them to make choices before cash run dry. I have created an online seminar to help entrepreneurs make deliberate choices, not impulsive ones. The content of this seminar is based […]

In June 2017, I launched a pioneering seminar “5 Skills of Master Strategists” after finding commonalities in the successful approaches of CEOs when in comes to strategy formulation and execution. The 5 skills are sensemaking, innovating, influencing, executing and discovering. I started interviewing CEOs, CMOs and award-winning young marketers in my blog since May 9, 2014, although I have featured dozens of […]

Continuum Academy Inc., the online learning subsidiary of Mansmith and Fielders Inc., was launched last March 19, 2020 with its maiden offering, a free course on “Marketing During Corona Virus”.   Over three thousand marketers and entrepreneurs were in attendance despite having only a two day-notice. While going into online digital learning was already in the pipeline of Mansmith as one […]

David versus Goliath is a popular story in the Bible (1 Samuel 17) where the underdog David won in the Valley of Elah, in spite of the odds against him.  The giant Goliath challenged the Israelites to single combat mornings and evenings for forty days disturbing them while they were in their prayers. The Israelites ran away in terror each time […]

I saw an announcement of Unilever Philippines allocating P1 billion as cash flow relief for vulnerable customers, plus early payment for financially-constrained small suppliers. Here is one company who understands and empathizes with small entrepreneurs, even anticipating their needs, and  creating more certainty for the micro, small and medium enterprises (MSMEs) during these trying times. I, for one, would buy more of […]


Metro Manila is in week three of the community quarantine that took effect last March 15, 2020, which eventually included the whole of Luzon, in hopes to contain the corona virus, or as many call it- “to flatten the curve.” Other parts of the Philippines has since followed suit. As we hope for fast recovery and normalcy in all aspects […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship


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