(First row from left: Patron, Santos, Suarez, Vega, Chua, Corrales, Encarnacion. Second row from left: Gerodias, Nacpil, Co, Tiu, Keh, Valencia, Evardone) Advocacy-based Mansmith and Fielders Inc. revealed the  14 winners for the 17th Mansmith Young Market Masters Awards (YMMA) 2022.  The Mansmith YMMA is the most sought-after recognition for young marketers and entrepreneurs, 35 years old and below, and the […]

Once again, it is time for businesses’ midyear evaluations and planning sessions.  Have you explored the four critical directions for review to assess your strategy choices? In what relevant area does your unfair advantage versus competition exist; i.e., the areas where more often than not, you are different and not just better than others? In what relevant area are you better?  […]

This article aims to educate the consumers to spot pyramiding and unregistered investment scams of companies who claim to be network marketing business opportunities but are actually not. While network marketing or multi level marketing (MLM) is legitimate, many unscrupulous or misguided entrepreneurs create MLM-like compensation plans that are downright illegal violating the laws of the Philippines and destroys the […]

I met Secretary Ramon Lopez sometime in the late 2000’s when he was still the Executive Director of Go Negosyo.  I checked Facebook entries and was reminded that my daughter Tricia Gosingtian was part of the Most Inspiring Young Entrepreneurs of 2010. Secretary Ramon Lopez was the nominator. Later, Tricia and husband RG Gabunada would tap him as one of their wedding godparents.  I interviewed Ramon Lopez twice for my […]

With the recently concluded Philippine elections, expect post-game analyses on how campaigns were conducted and the lessons that can be replicated not just in politics but also in business.  In this case, I will be applying a Mansmith business framework – the 3Es and 3Os of a great campaign and see how this was applied in the elections.   The […]

I had the opportunity to interview a manager in a multinational company about the ongoing MBA course being taken by this individual. For confidential reasons and upon their personal request, I will not identify the name and gender of this individual. I am providing a summary of their dislikes, wish-list, overkill, and likes. Dislikes: 1. “Schedule: On top of the Friday […]

I used to be the youngest in many things – – youngest national president of the Philippine Marketing Association (then) at age 28, youngest bestselling marketing author at age 31, youngest Agora Awardee in Marketing Education at age 32, youngest lifetime achievement awardee in marketing education at age 45. I have been extremely blessed  and grateful for all of God’s gifts in my life.  But […]

A couple of clients from different industries asked me to comment about their intended price increase, so I wrote about the “7 Options to Increase Profit Without Increasing Price“.  This is a follow up article to those without any other recourse but to increase price.  In other words, this is to prepare for a Plan B scenario if any of the […]

Costs of goods and services have gone up because of the recent oil price hike which has multiplying effects along the value chain. The usual option considered is to increase price. As part of good governance practices, many companies require executives not just to show actual and expected cost increases but also alternatives to avoid any price increase during sensitive […]

There was a time I conducted a series of experiments inside restaurants. There may be a few restaurants aware of using psychological techniques in designing menus to influence customers to order more, or the higher priced item, or the one that gives better margins.  This thinking I assume, would have been explained to the wait staff with corresponding training on […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship


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