(Winners of the 3rd Mansmith Innovation Awards proudly holding their Imao-sculptured trophies, pictured from left to right: RR Chua of Immuni Global, Dr. Aris Alip of CARD MRI, SEC Chairman Emilio Aquino, Jimmy Thai of Primer, Edward Lee of COL Financial, and Auke Idzenga of AIDFI. They are joined by co-founders Josiah Go and Chiqui Escareal-Go, along with UnionBank CEO Edwin Bautista, a master innovator winner from the first batch.) In business, shaking things up often […]

Six outstanding organizations have been named as Top Innovators for the 3rd Mansmith Innovation Awards 2023. These exceptional innovators are: These outstanding innovators will join an esteemed group of game-changing individuals and organizations, including Union Bank (Edwin Bautista), KennethCobonpue Collection (Kenneth Cobonpue), Mega Sardines (William Tiu Lim), BeaValdes Design (Beatrice Valdes), Cebuana Lhuillier (Jean Henri Lhuillier), Bounty Agro (Ronald Mascariñas), […]

All Saints’ Day is a time when we pay our respects to those who have passed away. Here are 8 examples from around the world where companies have come up with creative ways to help people remember their loved ones. As we celebrate All Saints’ Day and remember our loved ones, let’s continue to generate new ideas that help us […]

Before we dive into this exciting guests of our record-breaking book launch, I want to take a moment to reminisce. Some of you may remember a similar blog I wrote when we launched our entrepreneurship book in 2018. Back then, we embarked on a journey to unveil the 4 gates model of entrepreneurship. Today, we are here to celebrate the launch of […]

An unforgettable moment occurred last October 11, 2023, during the launching of our book, ‘Marketing for Beginners: Start Strong. Succeed Fast.” Reaching a Diverse Audience: Right from the start, our aim was to create an innovative marketing book that breaks free from conventions. We wanted to make marketing accessible to all, simplify its complexities, and kindle the desire for success […]

In one of my recent mentoring sessions hosted by the Day 8 Business Academy Foundation last September, the owner of an 11-store laundry chain faced a pricing challenge and asked for my advice. They are considered pioneers in their market and charge P145 for a load of laundry, while newer competitors nearby charge only P100-P120 per load, with prices going […]

In the every-changing world of marketing, it is crucial to understand the fundamental differences between consumer markets (B2C) and business-to-business markets (B2B). Imagine these markets as two distinct ways of doing business, each with its own set of customer behaviors, communication methods, decision-making processes, and rules of engagements. What is applicable in B2C might not be suitable to B2B. Let’s […]

In the mid 1980s, I found myself in a precarious situation when I discovered some salespeople engaging in unethical behavior during my early entrepreneurial days. This discovery led to serious consequences, including death threats.  It was a time when I carried a Walter TPK, reminiscent of James Bond’s gadgets, and even had a couple of bodyguards for a brief period. […]

The function of price is to make the product affordable or attractive to the target market while also reflecting the value of the benefits provided. In other words, price is an indicator of how the value of products or services is perceived by the buyers based on the pain points solved. Three concepts need to be understood: Value, Price, and […]

National Book Store, the Philippines’ largest and most cherished retail chain for books and school supplies, owes much of its success to its co-founder Socorro Ramos, lovingly known as Nanay Coring. Her instrumental role in catapulting my books to success and transforming me into a bestselling author is a testament to her enduring legacy. My personal connection to Nanay Coring’s legacy […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

Archives

Send this to a friend