I saw an announcement of Unilever Philippines allocating P1 billion as cash flow relief for vulnerable customers, plus early payment for financially-constrained small suppliers. Here is one company who understands and empathizes with small entrepreneurs, even anticipating their needs, and  creating more certainty for the micro, small and medium enterprises (MSMEs) during these trying times. I, for one, would buy more of […]


Metro Manila is in week three of the community quarantine that took effect last March 15, 2020, which eventually included the whole of Luzon, in hopes to contain the corona virus, or as many call it- “to flatten the curve.” Other parts of the Philippines has since followed suit. As we hope for fast recovery and normalcy in all aspects […]

It began with an infrastructure – a Viber group that allowed over 100 Acropolis homeowners to communicate about things of interest to the community, some of which required fast decision making, or needing discussion on important matters that affected every one. Eventually, more and more homeowners were asking each other for referrals in that online community, leading to the offering […]

Publicly-listed Agrinurture Founder Antonio Tiu is launching plant-based meat substitute products in 2020. Mr. Tiu is a former adjunct faculty member of the De La Salle University, a recipient of EY Emerging Entrepreneur of the Year 2009 and the Ten Outstanding Young Men (TOYM) of the Philippines in 2011. In this interview, he shares with us the importance of eating the right kind of food. […]

Rex Daryanani is the President of Funtastic International Inc., an importer and distributor of toys, accessories, and other fun products. He is also the President of the Federation of Indian Chambers of Commerce Philippines (FICCI) since 2016. Following the move to legalize the operations of micro lenders, he shares about the state of microlending activities of Indians in the Philippines.  […]

Dr. Charles Go (Go Sing Tian), my late father,  used to share many Chinese values to me. Some of which are: 1.    Kao Pwe (relationship/networking) 2.    Sin Yong (credit worthiness) 3.    Shieng Ta Chi Po (be one step ahead) 4.    Ham Ham (be gracious and give way) They are useful in business. In fact, he used to share business lessons in the dinner […]

I have recently been invited to give a talk to school owners and principals on “How to Market Your School” and part of my talk was about the “Certified Marketing Teacher” (CMT) program, one of the advocacies of Mansmith and Fielders Inc. (Full disclosure: I am Chairman.) After the said session, many requested if I can help and share the same to […]

Sharing an advocacy campaign from Mansmith and Fielders Inc. below where 100% of the proceeds will go to Taal eruption survivors. “Marketers need to prepare marketing strategy to win in the marketplace but many do not have a practical way to choose the appropriate marketing strategy leading them to practice trial-and-error on their way to marketing ‘la la land’. In […]

Previously, I wrote about the three tests of value proposition — relevance test, uniqueness test, and believability test. In this article, I will add a dimension that may affect consumers adopting your value proposition. They are called barriers and they come in many forms, such as price that is too high, lack of access, no time, no skills, or even negative attitude of consumers. Let me cite why […]

In 2019, we lost two of the most respected Taipans in the Philippines. In the top 10 of my most read marketing articles in 2019 were my tributes to the Philippines’ richest man, Henry Sy, who died on January 19, 2019 and industrialist John Gokongwei, who passed away on November 9, 2019. My top 10 marketing articles (according to the […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship


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