Thanks for your continued support! I successfully launched my 18th book “The Mavericks: How 35 Award-Winning Marketing Rockstars Think, Strategize and Execute” last May and is now a National Book Store bestseller. I am not planning to launch another book until 2020 but I have been seriously weighing options which of the five themes should I prioritize for my 19th […]
Articles
DTI Secretary Ramon Lopez and yours truly in front of Kapiterya, a DTI-backed cafe promoting Philippine coffee at the National Trade Fair. Nearly three years ago, on December 2, 2016, Markprof Foundation Inc. and the Department of Trade and Industry (DTI) agreed in principle to produce free marketing education videos, in taglish, for the benefit of micro, small and medium enterprises (MSMEs). The […]
Daniel Kahneman is an expert in human judgment and decision making. He won the 2002 Nobel Prize for challenging the assumption of human rationality prevailing in modern economic theory. I had the privilege of attending the World Business Forum by the World of Business Ideas (WOBI) in New York last November 14, 2018 and would like to share 15 lessons […]
Two of my millennial managers are not interested to own cars. They would rather take Grab to and from work instead of worrying what to do with the car that they won’t be using 95% of the time, plus the problems that come with it – registration, insurance, repair, stress of driving, traffic and finding parking spaces, parking fees, and […]
My family arrived at Michelin-starred restaurant, Jay Fai, in Bangkok half an hour before our appointed time of 2:30 PM on July 16, 2019, a Tuesday. The reservation was made two months prior through The Peninsula Bangkok and we were sixth on the list. There were already several dozens of people signing up for the queue when we arrived. They […]
My special thanks to People Management Association of the Philippines (PMAP) President Gerry Plana and Vice President Lin Mukhi for inviting me to speak about Strategy and Execution in their CEO – CHRO Collaboration Forum last March 8, 2019. In the said forum, I proposed that the HR manager should take on the role of […]
My wife and I visit Sydney annually the last few years. One of the places we have visited was the Australian Museum of Magical Arts headed by a Greek named James Karp. The museum is located along Riley street, two blocks away from the bigger Australian Museum. The Australian Museum of Magical Arts has a small frontage, inside is a […]
Jun took over his father’s job as a taho vendor twenty years ago when his father became too weak to carry the 25-kilo, twin aluminum buckets of taho (silken tofu), sago pearls and syrup. As a second generation micro-entrepreneur, he typically wakes up at 3 AM every day, prepares the taho with his supplier, then takes a public jeepney ride […]
There are lessons once again to process at the conclusion of the May 13, 2019 elections for senators and local officials. While there were interesting changes and surprises at the local level which saw the fall of some of the mightiest political dynasties, the national level was a different but maybe not so surprising story all together. None from Otso […]
“Want to feel inspired after the emotionally draining “The Avengers Endgame” and “Game of Thrones S8E3”? The solution may be attending the book launch of “The Mavericks: How 35 Marketing Rockstars Think, Strategize and Execute.” This was how my Facebook post read to invite people to attend the launch of my 18th book. 16 marketing mavericks joined me to share […]