Q1: You have expanded from a shirt brand to a tourism brand.  Please tell us what was the insight that led to this transformation? I first got the idea to go into the business of selling souvenir shirts from my travels – shirts were and continue to be the preferred souvenir as they’re light and practical. But many of the […]

Q1: Not many people know your history, but you actually took over FERN  Inc. as a turnaround operation. Please tell us about your early days. We Bring Prosperity to Every Home by Tapping the Entrepreneur in Every Filipino. This is the vision, which the pioneers of FERN Inc. had when they first started in 2003. We envisioned uplifting the lives […]

Q1: Acer is among the top 5 PC brands internationally. What made you the leading brand in the PC market in the Philippines? Acer Philippines thanks its business and industry partners for all the support in making the brand number one in the country today (based on IDC reports). Other success factors include: a strong dedicated team, good products at […]

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Q1: You are well admired as the owner / part-owner of many successful local-concept restaurants like Red Crab, Sumo Sam, Claw Daddy – all known for their excellent food and good customer service. You also ventured into fitness centers with FTX in October 2011.  What’s your thinking process in coming up with new ideas? I have been a full time restaurateur […]

Q1: Wrangler is among the top 3 to 5 brands in a crowded marketplace of over 20 brands in every department store. What did you have to do to earn that? Magnificent Jeans, Inc. took over the helm of Wrangler in the Philippines in May 2009. The takeover was abrupt and we did not have the benefit of having a […]

I thank the Association of Young Filipino-Chinese Entrepreneurs (formerly Anvil Club) as well as the Federation of Indian Chambers of Commerce for inviting me to give a talk about “Defending Your Turf” recently. The topic on defensive marketing has attracted a bit of attention as of late, especially among those with successful businesses. This type of marketing is different from […]

I recently attended a kid’s fashion show at SMX Aura, a welcome break from my business conference routine. I learned that from 3,000 entries, 50 kids were shortlisted and trained to walk the runway. They were all so cute. I suddenly entertained the idea of wanting to be a grandfather. In the meantime, my family will have to make-do with […]

As a student of lifelong learning, I always search for ideas and knowledge as well as great minds and conversations to challenge my ways of thinking. I like seeing white spaces of opportunities for new methods, new frameworks and new possibilities. I was especially intellectually stimulated with a concept of a strategy book in the mid 2000s and was so […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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