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Among the multilevel marketing (MLM) or network marketing compensation plans being used (and abused) nowadays is the binary plan. This kind of plan allows distributors to have only two direct or first-level distributors. Any additional distributors sponsored have a “spillover” effect, meaning, they are placed at levels below the sponsoring distributors’ first-level. Compensation is paid based on balancing volume on the right and left leg. […]

Q1: Your are part of the Rocket ecommerce group where your business model is about being a ‘Fast Second’ in concept but operate in emerging countries, how better or different do you tweak the original concept to suit the countries you operate? (Note to readers:  “Fast Second” is a concept that discussed those who are not the originators but who […]

Q1: As a retail expert, who are the top 3 retailers you admire most and why? Locally, Rustan’s, SM, and Bench.  These homegrown brands all had humble beginnings and through the years have grown tremendously through constant evolution while remaining true to their brand essence, DNA, and heritage. Rustan’s represents quality, service, and world-class products and experiences.  It has defined […]

Q1: Why do you use Chief Evangelizing Officer as  your position title in your company? What is your “evangelizing” mission? Your goal is not simply to make a sale today, you want to invite your customers to join you in your cause… your mission. In our case, more fun in the beach with Beach Hut Sunblock or making sure your […]

Q1: Bayad Center, as a bill payment center, was set up because you had to address unremitted collections and increasing cost of collection (hold ups of Meralco electric bill collectors, delayed remittance, etc).  How serious was this situation then or what was the tipping point that caused the creation of the Bayad centers? Have you attained your goals why Bayad […]

Q1: Jacksonhole in Wyoming is the no. 1 ski resort in North America while Four Seasons Resort Hotel is the only 5-star, AAA 5-diamond hotel in Jacksonhole. What differentiates your hotel from other resort hotels or what do your guests experience in Four Seasons that they can’t get from other hotels? There is a great osmosis between JHMR (Jackson Hole Mountain Resort) and […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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