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Philip is 43 years old, a single parent taking care of 2 kids studying in grade school. He has been a Grab driver for 1.5 years. Previously, he was an Uber driver for 6 months, but decided to be accredited by Uber and Grab simultaneously. According to Philip, Uber had a lot more customers even if they charged a 25% […]

I was finishing writing my book, “Principles and Practices in Marketing” when I encountered disturbing data about the unreligious. Hence, I decided to have a conversation with a 32-year old software programmer about his being unchurched. He refers to himself as an incidental churchgoer, going along with family before a reunion, or when he has to attend weddings. “I am […]

Last May 5-6, 2017, Rex Book Store organized a seminar allowing me to help a group of marketing professors from 5 schools improve their mastery on marketing strategy. In our session on assembling value proposition, I used Safeguard, the dominant brand of germicidal soap in the Philippines, as an example and asked users of Safeguard to comment about their usage […]

I started a new section in my blog, ‘Conversation’ series where I interview on-the-street people regarding their work and personal thoughts. There are reflection questions at the end of each article for the readers to chew on for individual learning. For my first interview, I talked to an Uber driver-entrepreneur on my way to the airport in Boston last April […]

I attended various courses at MIT Sloan and Harvard in Boston last March 22-April 6, 2017. My sister-in-law Wally, who lives in North Quincy, was generous to host me again while I was there. I would take the red line subway daily from North Quincy to Kendal for MIT and the Harvard stop as well. In between Wally’s house and […]

Some people take too much time thinking about what to do that they almost always end up not doing anything. That’s what we call analysis paralysis. By the time they are done with data gathering and analysis, the opportunity may have been exploited or pre-empted by others and they will no longer be able to take advantage of opportunities. What […]

There was a viral video of the Breeze detergent experiment showing mothers’ reactions upon seeing their children all dirty and muddy after school. As expected, most of the moms were shocked, surprised, maybe even annoyed as they asked questions that seemed to assume the worst about their children’s behavior: “What did you do (this time)? / Where did you play […]

Q1: You have been with Mansmith for over 10 years, what was Mansmith like before and after you took over? A: Back when it was founded in 1990, Mansmith was inspired by a simple passion for learning – i.e., learning beyond textbooks, learning from experts, learning about what matters in business, among others. There was an opportunity for a training […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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