Innovation is a buzzword again the last few years as many companies struggle to survive and thrive during the pandemic. We are reacquainted with the term “innovate or die”, but innovation has become an often used and abused word, people normally confuse it with many results that are not actually about innovation. So let me share what innovation is actually […]

(From left to right: Lhullier, Mascariñas, Sazon, Uy) Four prominent Filipinos have been named Master Innovators in the 2nd annual Mansmith Innovation Awards. They are Jean Henri Lhuillier, Ronald Mascariñas, Martha Sazon and Dennis A. Uy. They will join an equally elite roster of game-changing master innovators recognized last year — Edwin Bautista (Union Bank), Kenneth Cobonpue (KennethCobonpue Collection), William […]

The presidential elections of May 9, 2022 is near. Many things have been featured about the candidates, though perhaps only a few using the dynamics of the decision making process of voters as consumers of a political exercise.  Below is a sequence of tests for political players to consider.  1. The Name Recall Test: Brand awareness is a minimum requirement. Hence, celebrities, celebrity-like social […]

The year was 1992. I launched my first marketing book called “Contemporary Marketing Strategy in the Philippine Setting”. A senior colleague and reviewer, the late Professor Roger Buhay encouraged me to add “Philippine Setting”, to set the tone defining my kababayans as my target market.  This was to address the non-availability of high quality marketing books with local cases.   I was barely 30 years […]

What used to be a feast day of a martyred saint is now a celebration or expression of romantic love and admiration. Gifts, such as flowers, and chocolates are most common, accompanied by variations of “I Love You” messages, including number codes such as 143, 831, 721, 224 among others. Some people find Valentines Day as yet another opportunity for […]

CoreProc, an IT company, created the brand drybrush, an e-commerce website for artists to sell their paintings, sculptures, and artwork at the height of the COVID-19 pandemic. This not only helped artists, but also gave CoreProc substantial revenue growth, without the continuous customization burden of their old IT business model. In this interview, CoreProc President Jojo Liao shares about their […]

I have much to be grateful for the last two years: 1. I became a grandfather when my only daughter Tricia and her husband Rg brought my first grandson Leo into the world last April 2020. Now I am called JoeLo (my preference).  2. I retired from Waters Philippines and my youngest son Calel is now the CEO. He has […]

(Note: This speech was given in 2004 as a tribute to Dr. Ned Roberto, on his being bestowed the 1st Lifetime Achievement Award of the Association of Marketing Educators (AME). The author would like to share this as part of Mansmith and Fielders effort to encourage marketers to pay tribute to their mentors, a call made during the 4th Mansmith […]

I blogged an article “Marketing Lessons For Presidential Candidates” (https://josiahgo.com/marketing-lessons-for-presidential-candidates/) a condensed version was also published by Inquirer as ‘Want to Win in the 2022 Elections?” last September 24, 2021. This is the follow up article. Some colleagues know that I wrote the 8-Point Test in Spotting Pyramiding Scams, officially adopted by the Direct Selling Association of the Philippines.  I was encouraged to have […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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