Camille Steffi Ang is the Group Manager of Marketing and Demand of GrowSari, a tech-enabled platform helping sari sari stores in the Philippines get capital loans and obtain physical and digital products for resale. She is a winner of the Mansmith Young Market Masters Awards (YMMA) for 2021 for Marketing Management. In this interview, she shares her perspective on linking her customers to […]
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The White Space Club was founded in 2013 to function as a networking and ideation club between a diverse group of curious and eager minds – whether from marketing, HR, finance, engineering, creative, IT; whether millennials or senior citizens. This network encourages the sharing of different perspectives. At the July 7, 2021 club meeting, speaker RG Gabunada, a partner of […]
Right before one of my Advanced Marketing classes, I was struck with inspiration. As the seminar discussed the key principles of marketing, I was relating case studies I shared in another talk with an association of companies who were able to bring themselves out of crisis during the beginning of the 2020 COVID-19 pandemic. I thought of my research and […]
As we ease into yet another lockdown we would like to extend a helping hand to SME business owners during this time. Courtesy of the Josiah and Carolina Go Foundation, which has been 100% funded from Mansmith book sales, we are giving away P1 million worth of scholarships to Continuum Academy and Day 8 Business Academy Foundation. Both platforms are […]
I would like to emphasize three important basic points in marketing that we all need to remember, pandemic or no pandemic. 1. The right understanding The minimum dimension must be met before determining dimension can be exploited. This means one should satisfy customers’ needs before wants. For instance, for food delivery businesses, delicious food is a must have before the convenience […]
At the recently concluded 12th Mansmith Market Masters Conference, we asked three seasoned marketers about the next wave of digital transformation. They are Ana Aboitiz-Delgado, EVP and Director of UnionBank of the Philippines, Dr. Nicco Tan, Vice President of Genting Malayisa; and Neil Trinidad, Chief Marketing Officer of Lazada Philippines. Here is a 4-point summary of what they shared. Q1: What is one thing you want […]
We asked three CEOs from different industries what they expect from their marketers during (and eventually after) the COVID-19 crisis. These three CEOs — Aleli Arcilla, President and General Manager of Reckitt Benckiser Philippines (better known as the maker of Lysol, and Strepsils); Johnlu Koa, Founder and CEO of French Baker; and Jet Parma, President and Country Manager of agri-based Syngenta Philippines—built on […]
Two weeks before my April 22 birthday, we put out a call for SMEs: Get the chance for a free one-on-one consulting opportunity. The mentees were chosen from applications and, with a prior company profile and their concerns sent ahead for better mentoring flow, were each given a quarter of an hour with me. Not all were able to get […]
I have finally retired as CEO of Waters Philippines. It has been a good 26 years. I remember it was Feb 1995 when we officially launched Waters Philippines in Nikko Hotel (later renamed Dusit Hotel) in Makati. It was launched after a 6-month pilot test. We became the first company in the Philippines to use network marketing for home water […]
Jayvee Badile II was recognized at the Mansmith Young Market Masters Awards (YMMA) in 2020, representing Sun Life Financial. Coming from humble beginnings as a jeepney barker, ‘takatak boy’, street peddler, house helper, firecracker maker, and vendor, Jayvee joined Sun Life as a walk-in applicant when he was just 24 years old. He became a unit manager after 10 months, […]