I bought a couple of Virginia’s ready-to-cook breaded shrimp products because I was attracted to their packaging, which stood out in the freezer section of the All Home supermarket near my house. I have never seen their shrimp products before as I know of Virginia Farms as a producer of swine and chicken products in Cebu. I wondered if they […]
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P168 only for a limited time9 videos and 13 reflection exercises Most entrepreneurs are suffering because of Covid and the ECQ. The lack of revenues but ongoing costs will force them to make choices before cash run dry. I have created an online seminar to help entrepreneurs make deliberate choices, not impulsive ones. The content of this seminar is based […]
In 2019, we lost two of the most respected Taipans in the Philippines. In the top 10 of my most read marketing articles in 2019 were my tributes to the Philippines’ richest man, Henry Sy, who died on January 19, 2019 and industrialist John Gokongwei, who passed away on November 9, 2019. My top 10 marketing articles (according to the […]
People who mourn for the loss of a loved one are typically not price-sensitive. They would spend more for a departed loved one than the budget they would have allocated for themselves. This is both good and bad. This is good in the sense that they pay final respects to the deceased. As author Dan Ariely pointed, the motivations that […]
About the same time last year, I was invited by the Financial Executives Institute of the Philippines (FINEX) at their annual conference held at Shangri-La at The Fort to share the learning and development innovations instituted by Mansmith and Fielders Inc. I was featured in ‘Learn to Rock’, the session on education and how this has sparked innovation and creativity […]
Innovation has two elements – novelty and commercial success. Novelty without commercial success is an invention. Commercial success without novelty is me-too. One tool in planning a novelty is applying the law of the opposite. The law of the opposite states that in order to be successful, one should go in a direction that is in contrast from most others. […]
Two of my millennial managers are not interested to own cars. They would rather take Grab to and from work instead of worrying what to do with the car that they won’t be using 95% of the time, plus the problems that come with it – registration, insurance, repair, stress of driving, traffic and finding parking spaces, parking fees, and […]
Loreann Villanueva is the Director for Strategy and Insights of McDonald’s Philippines. She was formerly the Business Unit Head of GSK in the Philippines and Global Marketing Manager of GSK based in Belgium. A Mansmith Young Market Masters Awards (YMMA) winner of 2010, she shares about the importance of insights in this interview and will share more marketing tips in […]
I had an insightful conversation with Oscar Villamora, Jr., who was appointed as the Vice President for Sales of the Universal Robina Corporation (URC) in May 2018. Oscar was recognized as a Mansmith Young Market Master Awardee for Customer Development in 2010 when he was still a National Sales Manager for a multi-national firm. Even then, he had his sights […]
My 18th No false advertising, I am excited to celebrate the launch of my 18th book! Come join me on May 3, 2019 (Friday), 6 PM at National Book Store, Shangri-La Plaza Mall. It will also be the post celebration of my April 22 birthday. “The Mavericks: How 35 Marketing Rockstars Think, Strategize and Execute” has been on my mind […]