My 18th No false advertising, I am excited to celebrate the launch of my 18th book! Come join me on May 3, 2019 (Friday), 6 PM at National Book Store, Shangri-La Plaza Mall. It will also be the post celebration of my April 22 birthday. “The Mavericks: How 35 Marketing Rockstars Think, Strategize and Execute” has been on my mind […]

Chris Manguera is the Chief Marketing Officer of Mynt. He won the Mansmith Young Market Masters Awards (YMMA) in 2018 and shares his insights about the mobile money and micro lending business. He will share more marketing tips during the 10th Market Masters Conference on April 3 at SMX Aura. Q1: Mobile money continues to soar as a lifestyle product. […]

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Henry Sy, SM and the Philippines:  I wrote about SM and Henry Sy in my books (Principles and Practices in Marketing in the Philippine Setting, and Entrepreneurship: Starting an Enterprise, Having an Innovation Mindset) because discussion of marketing and entrepreneurship in the Philippines setting without SM and Henry Sy would not be complete. The legendary king of retail, king of […]

Toby’s Sports celebrated 40 years in sports retailing in 2018. It opened a new world class flagship store in BGC promising customers an omni channel experience. Toby’s President Toby Claudio, a Mansmith Young Market Master Awards (YMMA) winner in 2008 shares with us his excitement about the future of sports retailing. Q1: There is a rising interest in health and […]

Iceal Penalosa is the general manager for contact center and food delivery of Max’s Group Inc., the leading full-service restaurant company in the Philippines, composed of Max’s, Yellow Cab, Pancake House, Krispy Kreme, Terikayi Boy, Dencio’s, among other restaurants. He won the Mansmith Young Market Masters Awards (YMMA) in 2017. Iceal shares the background, challenges and trends in food delivery. […]

Christian Lim is Country COO of Microsoft Philippines. He is a recipient of the Mansmith Young Market Masters Awards for the year 2012 when he was connected with PLDT. He shares his insights about digital transformation, which he defined as driving people empowerment, operational efficiency, differentiated customer engagement and business model transformation through digital technology. Q1: Between the CMO and […]

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The practice of brand management started with the classic memo by Harvard-trained Neil McElroy of Procter and Gamble (P&G) in 1931 while he was working on the advertising of the Camay brand. Eventually, he became the president of P&G and was also known to have served as a Secretary of Defense of U.S. President Dwight Eisenhower. Brand management was created […]

East-West Seed was founded in 1982 in a small farm in Lipa City, Batangas. The combination of European seed technology and expertise, and local experience in entrepreneurship and tropical climate farming led to the first market-oriented vegetable breeding company in Southeast Asia. Challenges still abound in the agriculture industry; to wit, lack of infrastructure on effective irrigation water distribution, dependence […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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