A lot of people know me as an author of marketing books, and as a trainer. Since I have started this blog, I have taken the time to write quick and easy to read articles about marketing. This is my substitute until I find the time to finish my 14th book. Again, the list below is arranged according to number […]
Search Results for: market driving
Strategy does not fail in execution first. It fails in logic. What usually happens is this: teams build something that looks coherent on paper, defensible in meetings, and impressive in presentations, only to discover later that coherence is not the same as structural validity. At that point, execution is no longer strategy. It is recovery. And recovery is always more […]
The Philippines remains Asia’s Catholic heartland, yet the number of people attending Sunday Mass has plummeted from 64% in 1991 to just 38% today. I call this the “Barabbas Moment.“ In the biblical narrative, the crowd was given a choice between the radical, transformative Truth and the immediate, violent “fix” of the insurrectionist Barabbas. They chose the tactic over the transformation. Today, […]
Series Note: This article serves as the final synthesis of my four-part series on the archetypes of organizational leadership failure. If the PILA Stack (the what) is our operating system for decision-making, the Resilience Stack (the who) is our framework for character-governance, ensuring the right person is in place to execute those decisions. Together, they form two sides of the same strategic coin that powers […]
Last Good Friday, we analyzed Pontius Pilate as the “regional managing director” of moral cowardice. He correctly identified the truth but failed the test of strategic courage. The feedback to that analysis was illuminating: readers appreciated the bridge between biblical narratives and organizational leadership, without the tone being “preachy.” This reflects a market-driving approach to sharing knowledge, one that moves […]
Every brand follows a life cycle. It begins with vision, grows through market validation, and is ultimately tested by customer demand and its ability to remain relevant. But what many fail to anticipate is that decline often doesn’t start with failure, it begins when success leads to complacency. To prevent brand decline, we must look beyond surface-level growth and examine the […]
“Why don’t we insure love the same way we insure life, property, or health?” That question stayed with me after watching The Divorce Insurance, a new South Korean series now streaming on Amazon Prime Video. The plot centers on an actuary who, after going through three divorces, develops a new kind of insurance policy, one that pays out when a marriage […]
A Unique Selling Proposition (USP) is the defining feature of a brand that compels consumers to buy or switch from their existing preferences. There are nine (9) different types of USPs, as outlined in the book Entrepreneurship (1978, by Josiah Go and Chiqui Escareal-Go), as well as in Entrepreneurship: The Four-Gate Model (2025, by Josiah Go, Chiqui Escareal-Go, and Calel Gosingtian). These USPs operate […]
In celebration of Mega Prime’s 50th anniversary, we had the privilege of speaking with its visionary chairman, William Tiu Lim, whose leadership has transformed the company from a small fishing operation to the market leader in canned sardines in the Philippines. Under his guidance, Mega Prime has continuously redefined industry standards through innovation, from investing in advanced fish preservation technologies […]
In business, I have always embraced a competitive spirit. I don’t just play to avoid losing; I play to win. This mindset reflects my philosophy: “Better Than Before, Better Than Others, Better Than Expected.” I first articulated this in my debut book, Contemporary Marketing Strategy in the Philippine Setting (1992). Fast forward to today, this philosophy continues to guide me, even in book launches. […]