We asked three CEOs from different industries what they expect from their marketers during (and eventually after) the COVID-19 crisis. These three CEOs — Aleli Arcilla, President and General Manager of Reckitt Benckiser Philippines (better known as the maker of Lysol, and Strepsils); Johnlu Koa, Founder and CEO of French Baker; and Jet Parma, President and Country Manager of agri-based Syngenta Philippines—built on […]
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With lower revenues and profit, many entrepreneurs mainly resort to cutting costs in order to survive the deadly COVID-19 pandemic-recession twins. Unmindful that such a move, without market development, will continue to depress revenues and profit, they may end up in the worst state of their self-fulfilling prophecy. They may be taking a short term orientation instead of reframing how […]
When your strategy and business model are no longer relevant because changes in the external environment are faster than change in your organization, you are in strategic drift. The risk to incumbent market players is that a new market leader may emerge and take market share away from you, since they have been better prepared at anticipating any changes in consumer […]
Three years ago, I wrote about the dissatisfaction of patients toward their doctors in the post “Can Doctors Be Patient Centric?” on my blog, and “Does Your Doctor Really Care About You?” in the Nov 10, 2017 issue of Inquirer. In this 2-part article series, I will discuss how understanding business models can help doctors improve patient satisfaction and increase […]
Dr. Angela Yu is the incumbent president of Chinovation for Social Progress, moderator of the Binondo Heritage Group, and a past president of Kaisa Para sa Kaunlaran. In this interview, she shares with us some pointers to understand how Chinese culture impacts how they think, behave, and approach their response to calamities. Before we delve into influences of the Chinese culture and the […]
Union Bank of the Philippines is one of the ten winners of the 1st Mansmith Innovation Awards. In this interview, we asked UnionBank President and CEO Edwin Bautista about the thinking behind the multi-awarded digital transformation of the bank, which was their direction under his leadership even before the Covid-19 pandemic. Mr. Bautista will be speaking at the 1st Mansmith […]
The level of disruption forced upon businesses in 2020 was unimaginable. Some were shell-shocked but managed to stretch resources to live another day. Still, some were more ahead of the curve and were able to gain more in the crisis. With the start of 2021 giving people a natural re-set and more hope, this is also a good time to […]
When I formulated the 7-step process of Market-Driving Strategy in 2009, the 7th step was to convert a compelling market-driving strategy into a compelling business model. Thus, I launched the Mansmith Business Model Map the next year as a next in sequence to the Market-Driving Strategy, with a well-received Business Model Innovation seminar eventually running on June 24 – 25, 2010. It was so successful, we […]
I encountered this Korean series in Netflix after I was done with Start-Up, another Korean series. I got curious since the actor who played the character of Mr. Han who was a mentor in Start-Up, also played a major role in Strongest Deliveryman. One of the new things I discovered is that food deliveries in South Korea involve using the […]
Alfamart is a joint venture between the SM Group and Indonesia’s Alfamart, a company with over 16,000 stores in Indonesia. Alfamart in the Philippines recently reached a milestone of over 1,000 stores in the country last November 2020, while the COVID-19 pandemic was ongoing. Its Chief Operating Officer, Harvey Ong, shares the company’s business model and why strategy is about […]