I am extremely proud to share the 15th Mansmith Market Masters Conference — featuring a dream team of 15 high-powered CEOs in 5 high-impact topics. It is definitely THE Marketing Conference to attend in 2024. Consider the following: 1 day of Intellectual Stimulation before your Mid Year Planning 5 Skills needed by Master Strategists (a rare topic) 5 in-depth panel discussions 15 CEO Thought Leaders […]
Search Results for: Planning
Barton “Bart” Canon is the SVP for Commercial Operations of Fly Ace Corporation, marketer of Jolly canned vegetables, canned fruits, Doña Elena Mediterranean products (olive oil, olives & capers, pasta & pesto sauces, canned tomatoes, anchovy, bottles sardines & canned tuna) , Good Life oriental products (sotanghon, egg noodle, bihon, bread crumbs, sesame oil, oyster sauce) and other food products, […]
Once again, it is time for businesses’ midyear evaluations and planning sessions. Have you explored the four critical directions for review to assess your strategy choices? From these questions, some lessons can already by deduced, explicitly and implicitly. Our own experience on how we, in Mansmith and Fielders Inc. changed the rules to be different is shared below. These strategic steps […]
Cindy Banaria is currently the Vice President and National Key Accounts Head of Nestle Professional in the Philippines. Nestle Professional is the foodservice arm of Nestle Philippines Inc. Cindy initially worked with San Miguel Corporation Magnolia Division before moving to Nestle Philippines Inc. in 1996. Her career in key accounts span for 26 years and counting as she initially handled […]
Ann Esteves is marketing director of Unilever. She is Mansmith Young Market Masters Awards (YMMA) winner in 2016. She shares tips on how marketers can make their brands more authentic, relevant and talkable with some examples. Q1: Consumers demand authenticity nowadays. How can a brand show it? A1: Authenticity is achieved when a brand becomes absolutely rooted in the realities […]
Early in my career, I had a routine that I valued deeply. Whenever our schedules allowed, I would ask Dr. Ned Roberto—the legendary marketing research guru who at one time served as our Vice Chair at Mansmith and Fielders—to sit in the back of my seminar. My request was simple: Audit my logic, find the cracks, and give me a […]
In the first part of our exploration, we decoded the expectation gap, the moment a trusted partner realizes the mission they signed up for does not match the reality unfolding before them. But the greater danger for any leader is not merely that someone challenges the logic; it is that the insider possesses the keys to the gate. If the […]
Early in my career at RFM Corporation, I was assigned the additional responsibility of doing food service sales, a role that combined both sales and brand management. This rare arrangement became a powerful learning opportunity. Managing both areas taught me how sales and marketing must work together and how understanding both offers a strategic edge. Years later, I started a […]
Markets today don’t move in straight lines. They surge, shift, and break into unpredictable bursts, sometimes overnight. Yet, most marketing plans are still linear, tied to rigid annual cycles, fixed budgets, and inflexible milestones. The result? Plans that feel outdated before they launch and can’t keep pace with reality. For CEOs, CMOs, entrepreneurs, and marketing leaders, this isn’t just inconvenient, […]
Most marketing leaders pride themselves on discipline: detailed calendars, tightly defined KPIs, and precisely allocated budgets. These are signs of a well-oiled machine. But what if that very structure is what’s holding your business back? The danger is subtle but real: over-optimized marketing plans are slowly suffocating innovation. Rather than acting as launchpads for growth, many plans become rigid scripts, […]