Q1: Acer is among the top 5 PC brands internationally. What made you the leading brand in the PC market in the Philippines? Acer Philippines thanks its business and industry partners for all the support in making the brand number one in the country today (based on IDC reports). Other success factors include: a strong dedicated team, good products at […]
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Q1: You are well admired as the owner / part-owner of many successful local-concept restaurants like Red Crab, Sumo Sam, Claw Daddy – all known for their excellent food and good customer service. You also ventured into fitness centers with FTX in October 2011. What’s your thinking process in coming up with new ideas? I have been a full time restaurateur […]
The Mavericks: How 35 Marketing Rockstars Think, Strategize & Execute 2019 Best-Selling Book ‘The Mavericks’ features these 35 seasoned marketing experts generously sharing their thoughts and experiences on different aspects of marketing. 1. Strategy and Innovation New Category Strategy by Edgar Sia II, Chairman of Double Dragon Properties Growing Through Innovation by Jane Jimenez – Basas, President and CEO of Cignal TV 2. […]