I had an insightful conversation with Oscar Villamora, Jr., who was appointed as the Vice President for Sales of the Universal Robina Corporation (URC) in May 2018. Oscar was recognized as a Mansmith Young Market Master Awardee for Customer Development in 2010 when he was still a National Sales Manager for a multi-national firm. Even then, he had his sights […]
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Take this quick test if you are able to explain the following in an instant without any online reference 1) How do you link strategy to brand DNA? 2) How do you develop a compelling brand purpose? 3) How do you build a strong brand digitally? 4) How do you convert great analytics to great strategy for your brand? 5) […]
My 18th No false advertising, I am excited to celebrate the launch of my 18th book! Come join me on May 3, 2019 (Friday), 6 PM at National Book Store, Shangri-La Plaza Mall. It will also be the post celebration of my April 22 birthday. “The Mavericks: How 35 Marketing Rockstars Think, Strategize and Execute” has been on my mind […]
Imagine a huge business conference of over 1,000 delegates with 35 speakers where there are presenters, speeches, PowerPoints, audio-visuals, jargons, breakout sessions and lunches! That has been the norm for as long as we can remember. Mansmith and Fielders Inc. wanted to launch their new crusade, the Mansmith Innovation Awards within the 10th Mansmith Market Masters Conference last April 3, 2019 in SMX Aura […]
I asked the senior marketing consultants of Mansmith and Fielders Inc. to share some key trends happening in their fields. I am providing a condensed list of their inputs below. Chiqui Escareal-Go, Anthropologist.Mansmith Chief Behavioral Strategist and Chair, Women’s Business Council Philippines. 1. Chief Customer Experience Officer – The constant and inevitable call for customer centricity as a source of competitive […]
Samie Lim is the Co-Founder and Chairman Emeritus of the Philippine Franchising Association (PFA) and the Philippine Retailers Association (PRA). He is also Chairman of Francorp Philippines and U-Franchise, the largest franchise consulting company and franchise brokerage company respectively in the Philippines. Q1: What common traits should franchisors look for in leaders within their franchisee’s organizations and why? What are […]
Butz Bartolome is the Chairman of GMB Franchise Developers Inc., which has been providing franchise consulting for over 25 years. He was chairman of the Association of Filipino Franchisers Inc. (AFFI) in 2014. He shares his insights about the Overseas Filipino Workers (OFW) as well as the common mistakes in franchising and how to avoid them. Q1: You were an […]
Sta. Elena Construction and Development Corporation is an AAA-rated and Large B general contractor specializing in foundation engineering, power plants, ports and harbors, and roads and bridges. CEO Alice Eduardo, who was recently honored in Forbes Asia ‘Heroes of Philanthropy’ 2018, shares with us her insights on service and strategy. Q1. What has been your competitive advantage against the big […]
(Excerpt from the book “Entrepreneurship: Starting An Enterprise, Having An Innovation Mindset” by Josiah Go and Chiqui Escareal-Go. Book is officially endorsed by Department of Trade and Industry (DTI) and Go Negosyo and available in all branches of National Book Store and Power Books) From an investment perspective, entrepreneurs must have integrity as part of their personal branding – – […]
Spoiler Alert: Read only after watching the movie. Note that my ideas here are based on the movie and not the book, which I have not read. ‘Kai Ki Lang’ I remember my conversation with my late father in 1983. Word finally reached him that I had a Filipina girlfriend and he wanted to talk to me about it. I […]