Q1: You put up the first hypermarket in the Philippines, Shopwise, and while most supermarkets just provided express lanes for those buying a few pieces, Shopwise created the exclusive Elite lane designed to save time as well as reward volume buyers with free snacks. You also have price checkers in skateboard. I really like these ideas, can you share with […]
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Q1: I have known you since the mid 1990’s, when you were a young partner of a struggling start-up. Although it became successful, the map business was eventually dissolved after 5 years, what lessons did you learn from that early entrepreneurial experience? It’s been exactly 20 years since I met you, Josiah, when you mentored me and my friends on […]
Q1: Congratulations on your leading Yellow Boat of Hope Foundation (YBHF), which started as the Zamboanga Fund for Little Kids, can you share a brief history how this boat advocacy was born? This boat advocacy started when Juljimar Gonzales shared the story of how he saw a group of kids at Layag Layag with one hand holding a plastic bag and another […]
“If you try to continually be at your best, and to beat your best, you become resilient” – Malu Dybuncio
Early this month, while vacationing in the US, my family and I watched Absinthe at Caesars Palace Hotel and O at the Bellagio Hotel in Las Vegas. It does seem like an odd choice of combination of shows but it was interesting for the comparisons and contrast of themes we experienced. We watched Absinthe because it was recommended by people […]
Q1: You became the first Asian President of the World Marketing Association a few years ago and you have made Asia proud. How has the role of marketing in the Asian region then and now evolved at an international level? In the last decade, we can see that the role of marketing is evolving so rapidly in the Asia. In […]
Q1: You have founded many successful companies like Abenson, Walter Mart, Electroworld and many distribution companies. Where and how do you get ideas for your businesses? Through the years, I have realized that the market evolves relentlessly. With the technological advancements, consumers are now better informed and more connected. The key to success is the ability to continuously identify and […]
Q1: What tools do you use as a guide to help spot opportunities and formulate the right business and marketing strategies? For Product Planning: Industry Scanning/Emerging Trends for new product development BCG Matrix (Revenue/Value/ Volume), Gross Margin, Market Share to assess performance of existing products For Marketing Plans Industry Analysis (Key Success Factors, Competitive Landscape, Emerging Trends) Brand DNA SWOT […]
Q1: You have been with Gardenia since its launch. What was your launch strategy and if you were to change something in the launch, what would that be and why? When Gardenia started in the Philippines in 1998, it marketed Cowhead milk and Gardenia loaves with its sales force selling more milk than bread. The company refocused its strategy in […]
Q1: CDO has become an aggressive force in the food industry. You have, in fact, launched the first canned corned tuna in the industry. What was the idea behind the product? The idea came about by thinking of the personal thing disliked most about the main competitor’s flakes in oil product, which is “in oil”. Canned products should be filled […]