Project Opportunities Cafe of JCI Manila by Josiah Go

Project Opportunities Cafe of JCI Manila by Josiah Go

Articles, Service
My youngest son Calel Gosingtian had the opportunity to work at a Four Seasons Hotel in Jacksonhole, Wyoming, which is the no. 1 ski resort in North America. Four Seasons Resorts and Residences is the only 5-star, AAA 5-diamond hotel in Jacksonhole. It is a hotel known to choose personality and attitude over experience, and then turning them to into world class service providers. Calel worked there for close to a year in 2013-2014 when he was 21 years old and still had a year left at De La Salle Benilde as part of his on-the-job training required to complete his course in Hotel, Restaurant and International Management. It was tough working as a food runner in a restaurant with high standards but he learned the ropes alternating different roles…
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Waters Philippines: Keeping You Healthy While Saving You Money by James Humarang

Waters Philippines: Keeping You Healthy While Saving You Money by James Humarang

Product, Special Features
Waters Philippines is the market leader in home water purifiers in the Philippines and has started operating in Indonesia through a subsidiary, PT Noah Health in 2015. Founded by best selling marketing author Josiah Go, it is celebrating its 20th anniversary this year. Josephine Recto, Waters' general manager, shares her thoughts about how the company has grown and why it attracts independent entrepreneurs to be distributors of the Korean-made Waters Bio Mineral Pot. Q1: Waters Philippines started MLM in the Philippines in 1995 even ahead of Amway and Herbalife. It has not just survived but grown despite being a consumer durable company. What made it an outlier? A: Waters Philippines has always been the opposite of the traditional MLM companies. A few common beliefs regarding direct selling and MLM success…
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The PMA, The Agora and Me

The PMA, The Agora and Me

Service, Special Features
I was 26 years old when I was invited by Leni Tiongco-Paderanga from the Executive Development Academy to join the Philippine Marketing Association (PMA) in 1988. It was the beginning of a series of transformations I went through that especially shaped my views on life, on pursuing excellence, on paying forward, and on making a difference. Just a year before that, I received a death threat after catching a salesperson in my office not remitting collection. Strangers were calling my home and office to "scare" me, and my worried family urged me to be careful and to protect myself to the extent that I had a bodyguard and had to carry a small Walter TPK (just like the one used by James Bond). I clearly did not like how that…
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AJMA’s 25th Anniversary

AJMA’s 25th Anniversary

Special Features
Happy silver anniversary to the Ateneo Junior Marketing Association (AJMA)! It is the campus organization that I initiated in the second semester of SY 1990 when I was still a rookie marketing lecturer at the Ateneo de Manila University. I asked my brand management students to form AJMA using my part-time teacher's salary as its initial fund. The Ateneo Management Department Chairman then, Prof. Manny Fernandez, gave his all-out support. Manny must have seen that despite my being only 28 years old, all activities I initiated as the National President of the Philippine Marketing Association that year were very successful. AJMA was initially a social networking club but it refocused its attention to being a socially-relevant student organization. It went on to win many school and national awards, and became…
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Growing Advocacies through Line-of-Sight

Growing Advocacies through Line-of-Sight

Service, Special Features
Mansmith and Fielders has grown in ways we first thought were not possible -  and only because we decided to shift to be advocacy-based when we found out that our clients and mentees attended our programs not just to learn but to rise and be better.  Now on our 25th year, we reflect on how this could have happened  - when we were just living our truth and sharing our passion of being lifelong learners, when we are but a private group of committed individuals (not a civic organization or an educational institution) who simply enjoyed pushing the bar of excellence or challenging the status quo, of giving back of ourselves and paying it forward. From the time Chiqui took over in 2004 and grew the business 400%, we knew it…
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Hugo Boss x Josiah Go x Tricia Gosingtian

Hugo Boss x Josiah Go x Tricia Gosingtian

Product, Special Features
A dream come true! When I was asked by the marketer of German-brand Hugo Boss if I would be open to be styled by them, I was intimidated at first because I have never been a fashion-conscious person. But my feelings turned to excitement when I learned that the stylist will be no other than my daughter, life+style+travel blogger Tricia Gosingtian. Some of you know she is not just my only daughter, I have also been her business adviser (manager) since 2011 helping her clarify her brand DNA (and that of her blog), dealing with prospects inquiring about her services, sending her must-read articles, recommending policies, marketing strategies and business model to attain her business as well as personal growth goals. I welcome the business relationship, which has enhanced our…
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Pesona Guest House (Jakarta) by Josiah Go

Pesona Guest House (Jakarta) by Josiah Go

Articles, Service, Special Features
I normally write marketing articles and do Q&A with industry movers and shakers in this blog, but I would like to deviate from that and instead, write about the hospitality industry. My start-up company in Jakarta started selling Waters Bio Mineral Pot for homes in the 4th quarter of 2014. To accelerate our sales, I began to visit my company, PT Noah Health Indonesia, two to three times a month. On a visit last March 23, 2015, I booked myself in a guest house instead of a hotel. It was my first time in a guest house and it was quite the experience. I have been to over 10 hotels in Jakarta (from Ritz Carlton, Pullman Central Park, Pullman Thamrin, Crown Plaza, Grove Suite, Century Park, Sultan, Aryaduta, Alila to…
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Invest To Donate: Social Enterprise with a Unique Business Model

Invest To Donate: Social Enterprise with a Unique Business Model

Articles, Service, Special Features
At the height of typhoon Yolanda a year ago (2013), I was sick and immobilized at home but I felt I had to do something to help those affected by the storm. Having initiated fund raising campaigns in the past for Zamboanga Fund for Little Kids (original name was Yellow Boat of Hope Foundation) and the Godparents Program of Markprof Marketing Leadership Bootcamp via Facebook, I started a one-week Facebook campaign for donation from my sick bed, reinforced with some text messages to those without Facebook (or not regularly visiting Facebook). Some P3.6 million was raised from some 68 business leaders and professionals with afew pending receivables. I wondered aloud if people would be willing to invest in a social enterprise where 100% of the profit will go to future disaster victims and asked if my friends…
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Waters Video Challenge by Josiah Go

Articles, Service, Special Features
In my previous post, I wrote about the MarkProf Foundation Inc. which has been honing deserving graduating student leaders  through a life-changing 7-weekend boot camp in Marketing Leadership. Just recently, MarkProf made official its roster of “Top 25 Marketing Management Trainees of the Philippines” through the graduation of its 11th batch last December 6, 2014. Kudos to the MarkProf scholars who successfully passed the rigorous training. On top of the mind-racing challenges, there was one exciting addition this year, a first in the MarkProf history – the Waters Video Challenge.  Part of their overall grades would depend on creating a compelling short video featuring Waters Bio Mineral Pot, the leading home water purifiers in the premium segment. With over 1 million units sold worldwide, the delicious-tasting Waters' 3-in-1 mineral-alkaline-purifier helps make people healthy while saving them money. Imagine spending P200 a week in buying from water refill station, that's P800 a month, P10,000 a year or P600,000 (US$13,000) in lifetime cost, offering a compelling reason to shift without too…
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The MarkProf Marketing Leadership Bootcamp  by Josiah Go

The MarkProf Marketing Leadership Bootcamp by Josiah Go

Articles, Service, Special Features
In 2004, Ding Salvador (then newly-retired ASEAN president of Johnson and Johnson’s) and I put up MarkProf Foundation Inc. to help develop future leaders of the Philippines.  We saw some biases happening in the corporate world where hiring of important entry-level positions, including management trainees, was usually limited to three schools, namely: Ateneo, De La Salle, and University of the Philippines (not necessarily in that order).  We wanted to cheer for the “underdogs” -- other brilliant college kids whose parents may not have had enough money for tuition for these schools, or who may have had fewer choices given their limited access to opportunities.  We did not like the fact that the dream of many Filipinos is to be able to work and stay abroad.  We wanted to contribute to the improvement of marketing education in the…
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