(From left to right: Jojo Liao, Dr Carl Balita, Lucci Canlas and Mike Canlas) It’s Alert Level 3 restriction again in this Covid pandemic that started two years ago in 2020. Many businesses were affected in previous levels 3 and 4, while a few thrived. Let me cite three successful business cases worth emulating. Jojo Liao is CEO of CoreProc, an IT company […]
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We asked two top market research practitioners: NielsenIQ Managing Director for Myanmar, Vietnam and Philippines Patrick Cua, and Kantar Philippines President Gary de Ocampo, to share about consumer behaviors which they have encoded in 2021 and their implications in 2022. Here are their views: Q1: What key changes in consumer behavior have you encoded during the pandemic that were hardly mentioned in the […]
Happy New Year. I am honored to have Q&As with leaders of different industries. They made time and unselfishly gave their insights in order for others to benefit from the learnings they shared. Thanks to the Philippine Daily Inquirer, the Philippines no. 1 broadsheet, for cross posting. My top 10 Q&A (according to the number of readers) are: 1. COACH […]
Mansmith and Fielders Inc. won the innovation award during the 2021 ASEAN Business Awards in a 10-country competition within the ASEAN region. While the awards is about the actions we took in response to challenges or opportunities, I am sharing with you some of my favorite articles on innovation that I have written. 1. 10 Reasons Why Market Leaders Have […]
I have much to be grateful for the last two years: 1. I became a grandfather when my only daughter Tricia and her husband Rg brought my first grandson Leo into the world last April 2020. Now I am called JoeLo (my preference). 2. I retired from Waters Philippines and my youngest son Calel is now the CEO. He has […]
At the recently concluded 12th Mansmith Market Masters Conference, we asked three seasoned marketers about trends to expect in 2022 and beyond. They are Kakam Gabunada, Vice President of Nestle Philippines; John Rubio, Country Director of Facebook; and Steven Tan, President of SM Supermalls in the Philippines and China. Here is a 4-point summary of what they shared. Q1: What should marketers anticipate […]
Day 8 Business Academy Foundation conducted a survey to determine the state of mind of SME business owners between June to August 2021. The organization administered the survey to entrepreneurs via email and among those who attended entrepreneurship related conferences and talks, such as the EntrepRescue Summit, the Globalinker platform of Union Bank, Continuum Academy’s Business Model course, and among those from […]
Roberto G Manabat is the Founder and former Chairman/CEO of KPMG R. G. Manabat & Co., a member firm of KPMG International. He was formerly a member of KPMG International’s global council, as well as the Asia-Pacific Board of KPMG International. He was also a former chairman of the Auditing & Assurance Standards Council, the auditing standard-setter in the Philippines. […]
Krystle Anne Enriquez, or Kaye, is a partner of digital marketing agency CBR. In 2021, she was awarded at the Mansmith Young Market Masters Awards (YMMA) for Digital Business Building. In this interview, she shares how businesses can grow revenues by using digital tools. Q1: What are missteps and misconceptions within the practice of digital marketing nowadays, and how is your agency correcting them? […]
Right before one of my Advanced Marketing classes, I was struck with inspiration. As the seminar discussed the key principles of marketing, I was relating case studies I shared in another talk with an association of companies who were able to bring themselves out of crisis during the beginning of the 2020 COVID-19 pandemic. I thought of my research and […]