In the mid 1980s, I found myself in a precarious situation when I discovered some salespeople engaging in unethical behavior during my early entrepreneurial days. This discovery led to serious consequences, including death threats. It was a time when I carried a Walter TPK, reminiscent of James Bond’s gadgets, and even had a couple of bodyguards for a brief period. […]
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National Book Store, the Philippines’ largest and most cherished retail chain for books and school supplies, owes much of its success to its co-founder Socorro Ramos, lovingly known as Nanay Coring. Her instrumental role in catapulting my books to success and transforming me into a bestselling author is a testament to her enduring legacy. My personal connection to Nanay Coring’s legacy […]
Background: A bargain refers to a favorable deal in which products or services are acquired by customers at a lower cost than usual. It can take various forms, such as outright price reductions or sales promotions like “20% more,” “Buy 2 Get 1,” free delivery, special offers, and more. It can also encompass added value, like advance or special event […]
Even before PURPOSE claimed its own space in the growth equation of companies, Mansmith and Fielders had already owned a unique positioning in the training industry. Mansmith is not just a training and consulting firm with a specialized focus on marketing, sales, and innovation, it is the only company in its field driven by advocacy. This transition happened in 2004 […]
How can marketers, business owners and executives consciously work on improving their decision making skills? How can they see a situation more objectively and anticipate probable (and even unthinkable) scenarios? Here is a list that affects perspective and corresponding suggestions on how to address these blind spots. They are not mutually exclusive, and can interact and/or merge to cloud one’s […]
Premortem is a pre-event or pre-launch meeting where members articulate and anticipate anything that may cause an initiative to fail. The technique is a decision making tool developed by Dr. Gary Klein that was intended to improve a plan by removing overconfidence and reducing errors. In anticipating problems and worst case scenarios, the company can prevent financial and/or reputation risk […]
Martha Sazon is the President and CEO of GCash, the leading finance app in the Philippines with over 60 million registered users nationwide todate and still growing. Under her leadership, the number of GCash users tripled in two years, cementing it as the leading online wallet of Filipinos nationwide. Martha Sazon is the recipient of the 2nd Mansmith Innovation Awards. […]
The year was 1992. I launched my first marketing book called “Contemporary Marketing Strategy in the Philippine Setting”. A senior colleague and reviewer, the late Professor Roger Buhay encouraged me to add “Philippine Setting”, to set the tone defining my kababayans as my target market. This was to address the non-availability of high quality marketing books with local cases. I was barely 30 years […]
(Note: This speech was given in 2004 as a tribute to Dr. Ned Roberto, on his being bestowed the First Lifetime Achievement Award of the Association of Marketing Educators (AME). The author would like to share this as part of Mansmith and Fielders effort to encourage marketers to pay tribute to their mentors, a call made during the 4th Mansmith […]
Camille Steffi Ang is the Group Manager of Marketing and Demand of GrowSari, a tech-enabled platform helping sari sari stores in the Philippines get capital loans and obtain physical and digital products for resale. She is a winner of the Mansmith Young Market Masters Awards (YMMA) for 2021 for Marketing Management. In this interview, she shares her perspective on linking her customers to […]