Q1: You became the first Asian President of the World Marketing Association a few years ago and you have made Asia proud. How has the role of marketing in the Asian region then and now evolved at an international level? In the last decade, we can see that the role of marketing is evolving so rapidly in the Asia. In […]
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Author / co-author of 16 bestselling marketing books Contemporary Marketing Strategy in the Philippine Setting (1992) Marketing Mix Strategy in the Philippine Setting (1993) The Marketing Mentors (1993) Marketing 101:Â An A to Z Guide (1994) Marketing Plan:Â Building The Profitable Preferred Brand (1997 & 2012 2nd edition) Marketing Excellence in Good Times and Bad (1998, co-edited with Dr. Ned […]
The Philippines remains Asia’s Catholic heartland, yet the number of people attending Sunday Mass has plummeted from 64% in 1991 to just 38% today. I call this the “Barabbas Moment.“ In the biblical narrative, the crowd was given a choice between the radical, transformative Truth and the immediate, violent “fix” of the insurrectionist Barabbas. They chose the tactic over the transformation. Today, […]
This is the final installment of the leadership series (following The Pilate Trap, The Caiaphas Trap, and The Judas Trap). While earlier archetypes examined institutional and strategic breakdowns, the Peter Trap focuses on a more subtle failure: the internal collapse of execution under pressure, and the rare pathway to recovery. In executive leadership, intent is rarely the issue. Leaders articulate vision, values, and […]
In an era of peak consumer skepticism, the gap between a brand’s public image and its internal reality has never been more scrutinized. For a household giant like NutriAsia, maintaining leadership with icons like Silver Swan, Datu Puti, and UFC requires more than market share—it requires a self-sustaining Trust Flywheel: Humility, Cultural Literacy, Empathy, Transparency, Authenticity, Consistency, and Accountability. While […]
We tend to explain today’s instability in geopolitical terms—conflict zones, trade routes, shifting alliances. But beneath all of that runs a deeper strain: trust. When trust breaks at the level of nations and institutions, the consequences don’t stay abstract. They show up in higher fuel costs, tighter margins, and consumers whose purchasing power steadily erodes. We are, in many ways, […]
In business strategy, we often obsess over price elasticity—the mathematical relationship between cost and demand. But as we navigate the complexities of 2026, the marketplace is being reshaped by a far more volatile force: The Psychology of Uncertainty. Uncertainty is often more damaging than an actual price increase. While a price hike is a known variable one can budget for, […]
In strategy, what you don’t know can hurt you. But what you “know” for sure, that just isn’t so, will kill you. When we apply the PILA (Problem, Insight, Logic, Assumptions) reasoning stack, we see that the foundation of many global FMCG strategies is where the rot begins. Organizations have replaced “examine and reflect” with a “present and assume” culture, […]
In business, trust is an asset we work hard to protect. But Holy Week confronts us with something harder: trust is, first, a truth we must face, about who we are when no one is measuring, tracking, or watching. Holy Week does not let us stay comfortable. It asks the question every leader eventually has to face: is who I […]
Atty. Benedicta “Dick” Du-Baladad is the founding partner and CEO of Du-Baladad and Associates (BDB Law), a firm specializing in tax and corporate law. An accountant-lawyer by training, she graduated Magna Cum Laude and earned her Master of Laws and International Tax Program at Harvard University. She served as President of the Management Association of the Philippines (MAP) in 2023 […]