Happy New Year. There is always much to learn from Filipino business leaders and innovators coming from different industries featured in my blog josiahgo.com almost every week. I am eternally grateful and honored when they say yes, and take time to unselfishly give their insights, that benefit many marketers and their companies. Readers seem to be preparing for post-pandemic “normalcy” and growth, […]
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Esports is a competitive gaming industry where gamers play in organized, multiplayer matches. It is a relatively new industry. In this interview, Ronald Robinson Robins, Founder and CEO of esports pioneer Mineski Global, the largest esports organization in Southeast Asia, shares with us the latest about the esports industry. Q1: How big is esports? What was the tipping point that […]
Bea Evardone is the Group COO of Cebu-based Republiq Group, a digital transformation agency based in Cebu. She won the Mansmith Young Market Masters (YMMA) 2022 and is the first winner in the geographical marketing category. In this interview, she shares her thoughts about hyperlocalization and influencer marketing. Q1: You specialize in content hyperlocalization for the VisMin market. What makes […]
The Philippine Retailers Association (PRA) is the premier retailing association in the Philippines. In this interview, some of PRA officers share their thoughts about retailing issues post pandemic. They are: Jorge Mendiola, Director of SM Retail, Bernie Liu, Chairman and CEO of The Penshoppe Group, Rosemarie Ong, SEVP-COO of Wilcon Depot, Ben Chan, Chairman of Suyen Corporation, and Lorenzo Formoso, former Vice Chairman and COO of […]
Once again, it is time for businesses’ midyear evaluations and planning sessions. Have you explored the four critical directions for review to assess your strategy choices? From these questions, some lessons can already by deduced, explicitly and implicitly. Our own experience on how we, in Mansmith and Fielders Inc. changed the rules to be different is shared below. These strategic steps […]
Martha Sazon is the President and CEO of GCash, the leading finance app in the Philippines with over 60 million registered users nationwide todate and still growing. Under her leadership, the number of GCash users tripled in two years, cementing it as the leading online wallet of Filipinos nationwide. Martha Sazon is the recipient of the 2nd Mansmith Innovation Awards. […]
CoreProc, an IT company, created the brand drybrush, an e-commerce website for artists to sell their paintings, sculptures, and artwork at the height of the COVID-19 pandemic. This not only helped artists, but also gave CoreProc substantial revenue growth, without the continuous customization burden of their old IT business model. In this interview, CoreProc President Jojo Liao shares about their […]
(From left to right: Jojo Liao, Dr Carl Balita, Lucci Canlas and Mike Canlas) It’s Alert Level 3 restriction again in this Covid pandemic that started two years ago in 2020. Many businesses were affected in previous levels 3 and 4, while a few thrived. Let me cite three successful business cases worth emulating. Jojo Liao is CEO of CoreProc, an IT company […]
We asked two top market research practitioners: NielsenIQ Managing Director for Myanmar, Vietnam and Philippines Patrick Cua, and Kantar Philippines President Gary de Ocampo, to share about consumer behaviors which they have encoded in 2021 and their implications in 2022. Here are their views: Q1: What key changes in consumer behavior have you encoded during the pandemic that were hardly mentioned in the […]
Happy New Year. I am honored to have Q&As with leaders of different industries. They made time and unselfishly gave their insights in order for others to benefit from the learnings they shared. Thanks to the Philippine Daily Inquirer, the Philippines no. 1 broadsheet, for cross posting. My top 10 Q&A (according to the number of readers) are: 1. COACH […]