Social media marketing is a part of digital marketing, where more and more marketing budgets are being shifted from traditional tri-media (TV/radio/print) to its advantage. In fact, some major advertisers have started reassessing their return of investment (ROI) in using movies or TV celebrities, where millions were spent in exchange for their pulling power. Some personalities have accepted too many […]
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Q1: You have been with Mansmith for over 10 years, what was Mansmith like before and after you took over? A: Back when it was founded in 1990, Mansmith was inspired by a simple passion for learning – i.e., learning beyond textbooks, learning from experts, learning about what matters in business, among others. There was an opportunity for a training […]
Q1: Your foundation has been helping 30,000 children through some 17,000 regular donors. What fundraising strategies have proven effective for you? A: World Vision in the Philippines took the bold step of seeking donations from Filipinos inside malls. We were actually the first NGO here in the country to do this. Our staff asked mall-goers to “help a child go […]
I was 26 years old when I was invited by Leni Tiongco-Paderanga from the Executive Development Academy to join the Philippine Marketing Association (PMA) in 1988. It was the beginning of a series of transformations I went through that especially shaped my views on life, on pursuing excellence, on paying forward, and on making a difference. Just a year before […]
While visiting Bangkok with some old friends, we stopped by a popular shopping mall where one of them decided to get a suit made. The proposition stopped me in my tracks: One coat. One shirt. One pant. One tie. Custom-fitted. Ready in 24 hours for roughly US$137 (Baht 4,500, or Php 8,300). My friend ended up upgrading his raw material […]
When news broke that the United States government moved to close the $800 de minimisthreshold, the tariff-free customs exemption long leveraged by Chinese cross-border platforms Shein and Temu to ship direct-to-consumer parcels via air freight, industry observers treated it as a sudden geopolitical shock. But from a strategic auditing perspective, this outcome was not a surprise. It was a structural load […]
Every year, I meet business owners who ask essentially the same question. “Our products are good. Our people work hard. So why aren’t we growing?” It is a fair question. What’s interesting is that another company, in the same industry, serving the same customers, often grows much faster. Same economy. Same regulations. Sometimes even the same suppliers. Yet the results […]
(Adapted from the book “Entrepreneurship: The Four-Gate Model”) Imagine a business poised to disrupt an entire market, one where a simple product is turned into a game-changer through innovation and strategic foresight. This is exactly what Orocan, a trusted plastic manufacturer, did with their insulated coolers. It all started with a single observation by their president, Ramon Go. Ramon Go […]
Keynote Address: PrintCon 2026 Theme: Unified Printing Industry for Regional and Global Recognition I. The Commodity Trap When we speak on the theme of “Regional and Global Recognition,” our minds naturally gravitate toward the physical monuments of our progress. The digital presses. The high-speed automation. The onset of Artificial Intelligence. These are important. But we must be careful. Because in the […]
A post does not need to be controversial to produce a real-world effect. I recently shared about a new restaurant I had tried, just a simple observation and a casual encouragement for people to visit early. There was no agenda behind it, nothing beyond a personal experience. The next day, it had become a full house. Customers were arriving earlier […]