Profiting from customer dissatisfaction is one of the worst ways to create profit for a business. It goes against the concept of a compelling value proposition where pain points of target customers are identified and addressed. Satisfaction of needs and wants should be prioritized to continue to be relevant as a brand. The emotional connection is often lost when buyers […]
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Joy Santos is currently the Head of Strategy for Leo Burnett Manila. She joined the agency in 2005 and transformed the Planning department into a key revenue stream by leading brand and communication initiatives for clients like McDonald’s and The Coca-Cola Company. Her strong strategic leadership propelled the agency to win major pieces of new business – Cebu Pacific, Fortune […]
Imagine you are the biggest in your industry — you can be a bank, a car rental firm, a supermarket, a bookstore, a drug store, a pawnshop or any retail store format for that matter. Then, a newcomer entered the market and disrupted what you have been dominating for a long time. Your brick and mortar retail branch network, which […]
Sherill Quintana is the founder and president of Oryspa Spa Solutions, Inc., the leading maker of 100% natural rice bran based health and beauty products in the Philippines. It won the “Most Promising Franchise” at the 2015 Franchise Excellence Awards and the “ASEAN Business Awards for Excellence in Healthcare” at the ASEAN Business Summit at Vientiane, Laos last September 5, […]
Harvard and IMD-trained Ric Abadesco is senior consultant of Corporate Achievers Institute (Coach). He was formerly SVP of San Miguel Corporation and Organizational Effectiveness and Total Quality Manager of Exxon Chemical (USA). He shares his insights about the importance of creating a company vision. Q1 : Why should a company create a vision? A: A company needs a vision: 1) […]
A new market has emerged following the Marcos burial. Market segmentation is the partitioning of people in a market who may patronize a product or service to satisfy a need given a specific situation. Key words are people, situation, product and need. In the 2016 Philippine presidential elections for instance, President Rody Duterte used his achievements as Davao Mayor and […]
One of my proudest moments is when I am called the “father of Tricia Gosingtian”. That she is my daughter, still comes as a surprise for many people since we have different surnames (read till the end to find out how this came about). And it is always fun for me when people do get the connection. Yes, I am […]
Since June 30, 2016, General Ronald “Bato” Dela Rosa has been spearheading what President Duterte called a war against illegal drugs. Then, he was unexpectedly seen in Las Vegas watching Pacquiao – Vargas fight on November 6, 2016. Not that he got a free travel gift from Senator Manny Pacquiao to fly and watch the fight for free, which many […]
The Philippines had 5.36 million foreign tourists in 2015 staying an average of 10.5 days. It earned some P227.62 billion in revenues, representing close to 16% increase in arrivals and close to 6% increase in revenues vs 2014. Samie Lim, Vice President for Tourism and Retailing of the Philippine Chamber of Commerce and Industry (PCCI), has proposed 8A’s to drastically […]
Some people take too much time thinking about what to do that they almost always end up not doing anything. That’s what we call analysis paralysis. By the time they are done with data gathering and analysis, the opportunity may have been exploited or pre-empted by others and they will no longer be able to take advantage of opportunities. What […]