Typically, my family would order from food entrepreneurs at least two to four meals weekly, sometimes even more frequently. We wanted to support entrepreneurs as well as the economy. In fact, I released a 4-minute free video “Business Model Map for Food Delivery Business” on YouTube to help these entrepreneurs understand the bigger picture of their business–many have thanked me […]

Premortem is a pre-event or pre-launch meeting where members articulate and anticipate anything that may cause an initiative to fail. The technique is a decision making tool developed by Dr. Gary Klein that was intended to improve a plan by removing overconfidence and reducing errors.  In anticipating problems and worst case scenarios, the company can prevent financial and/or reputation risk […]

Mike Canlas and his wife Lucci started Bang Bang Special Crispy Bangus at the height of the 2020 pandemic. After expanding through franchising, they developed over 40 take-out stores in over a year (now with 100 stores). Bang Bang Special Crispy Bangus won an international NextGen franchising competition in 2021. In this interview, Bang Bang co-founder Mike Canlas shares how […]

The Cobra effect is a kind of perverse incentive where loopholes or weaknesses are exploited in an offer intended to influence behavior to solve issues, making the problems worse.  Recipients of these incentives that could be well-meant but with unintended consequences, include external customers or internal executives. A classic example of the cobra effect, was first observed in India when […]

Wearing masks and keeping social distance are already optional in many places outside the Philippines. Even some airlines no longer require wearing masks in flight.  When my wife Chiqui and I decided to once again to attend an innovation festival we have been frequenting in New York since 2016, the feeling of movement and some normalcy was definitely liberating!   While […]

I get the most number of new ideas by attending learning events organized by reputable organizers with track records of delivering quality content. By simply listening to different perspectives of speakers or panelists who have been-there, done-that, I get inspired with their possibility thinking.  I build on their ideas, connect a missing piece of a puzzle, or get triggered with […]

Unicorn is a term introduced by US venture capitalist Aileen Lee in her 2013 article “Welcome to the Unicorn Club: Learning From Billion-Dollar Startups.” In her article, she shared her firm’s study of US-based private tech startup companies with valuation of US$1 billion or more. In the footnote of her article, she noted that “the term ‘unicorn’ is not perfect […]

There have been broad and dynamic marketing and industry shifts that have continuously defined or redesigned business landscapes.  It is incumbent upon all marketers to keep adding new lenses, in my case, growing from sales and marketing, to blue ocean strategy and innovation, to entrepreneurship and business model.  Being open to constant change and being aware of obsolescence if one […]

There are fundamental concepts in marketing that remain relevant despite technology and changing consumer behaviors.  This is important since what we know (knowledge) strongly influences what we do (actions). Marketers (and entrepreneurs) need not wait for the consequences of a wrong action to influence new knowledge.  Here is a list of five concepts marketers should look into to check if […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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