(Note: This talk was delivered at the 20th MarkProf annual Marketing Leadership Bootcamp, a transformative eight-Saturday free training program in marketing and business. Out of 1000 graduating collegiate student leaders nationwide who competed for a limited 25 slots, participants had the opportunity to engage with distinguished speakers, delve into topics not typically covered in academic settings, and benefit from personalized […]
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As we bid farewell to another remarkable year, I find myself reflecting on the diverse topics that resonated with you, my cherished audience. It’s been an exhilarating journey exploring the intricacies of decision-making, particularly in our featured article, “15 Ways That Blurs Perspective in Decision Making,” which claimed the coveted Runaway No. 1 spot. Interestingly, the four foundational “what is” […]
Six outstanding organizations have been named as Top Innovators for the 3rd Mansmith Innovation Awards 2023. These exceptional innovators are: These outstanding innovators will join an esteemed group of game-changing individuals and organizations, including Union Bank (Edwin Bautista), KennethCobonpue Collection (Kenneth Cobonpue), Mega Sardines (William Tiu Lim), BeaValdes Design (Beatrice Valdes), Cebuana Lhuillier (Jean Henri Lhuillier), Bounty Agro (Ronald Mascariñas), […]
The function of price is to make the product affordable or attractive to the target market while also reflecting the value of the benefits provided. In other words, price is an indicator of how the value of products or services is perceived by the buyers based on the pain points solved. Three concepts need to be understood: Value, Price, and […]
Marketing Defined. Marketing is the process of continuously and profitably satisfying target customer’s needs, wants, and expectations superior to competition. Note the six key elements in the marketing definition: Marketing Concepts. The marketing definition above lays the groundwork for understanding the five interrelated marketing concepts, specifically: Depending on the culture or the context of the industry of the business, how […]
Passionate about learning? Ready to supercharge your career? Join me on an extraordinary journey through the must-attend conferences of 2024, hosted by The Mansmith Group! Gain fresh insights, ignite your inspiration, and reshape your future. After a 3-year break from hosting a live event and switching to online events because of the Covid-19 pandemic, it is surprising how well the […]
Innovation, a term widely bandied about in various conversations, and corporate functions. Some companies have even dedicated positions to innovation management, aiming to embed it within their corporate culture, processes, and mindsets. It is imperative, then, to gain a clear understanding of what innovation truly entails, enabling businesses to direct their efforts and resources towards genuine innovation, rather than pursuing […]
Understanding the Differences: Market-driven strategy and market-driving strategy are two distinct approaches to marketing as a strategic function. Although the term “market-driving strategy” might raise some eyebrows, it is essential to recognize the disparities between these two methodologies. Market-driven strategy, the more conventional approach employed by 99% of firms, emphasizes understanding and responding to identified customer needs within existing or […]
I vividly recall a conversation 25 years ago, when Samie Lim eagerly introduced me to the concept of franchising. His group had secured the rights to represent US-based Francorp in the Philippines, enabling them to offer consulting services related to franchising. Their aim was to assist businesses in harnessing the power of the franchising business model for expansion. With this […]
Dorothy Dee-Ching is Jollibee Philippines’ Head of Marketing. She won the Mansmith Young Market Masters Awards (YMMA) in 2016. She shares her insights about spotting marketing talent in this interview. Q1: In your decades of handling managerial talents, especially in marketing, how do you know you have chosen the right marketing talent? Are there traits you watch out for at […]