In business, I have always embraced a competitive spirit. I don’t just play to avoid losing; I play to win. This mindset reflects my philosophy: “Better Than Before, Better Than Others, Better Than Expected.” I first articulated this in my debut book, Contemporary Marketing Strategy in the Philippine Setting (1992). Fast forward to today, this philosophy continues to guide me, even in book launches. […]
Search Results for: Business Model
Chef Cza Jagto-Sevilla is the Founder and CEO of Avocadoria, a chain of retail kiosks selling value-added avocado products such as salads, cakes, desserts like ice cream, and shakes that appeal to both avocado lovers and health-conscious consumers. In this interview, Chef Cza, who recently won the 2024 Mansmith Young Market Masters Awards (YMMA), shares with us her approach to […]
Decades ago, the metrics of success for a business book launch were relatively simple. Selling 200 copies in a single night was considered an achievement. We did a quick mental calculation and figured that in a two-hour window, the author had to sell 1.66 books per minute, or roughly 1 book every 36 seconds. In the past, the key activities […]
Water refill stations are being franchised everywhere. These water stations provide a low-cost alternative to expensive bottled water in the supermarkets. Filipinos have shifted from boiling their drinking water at home to simply buying from these water refill stations. Many provide delivery service even if a “suki” (loyal customer) orders only one five-gallon bottle, which is the standard used in […]
Entrepreneurship is sometimes described as the process of turning ideas into successful businesses. It’s more than just starting a company; it’s about solving problems, creating value, and taking calculated risks. Entrepreneurs take their ideas, test them, and figure out ways to make them work in the real world. However, entrepreneurship is rarely a straight path. Entrepreneurs face numerous challenges and […]
Zap began as a loyalty program operating as a merchant coalition model, allowing consumers to redeem rewards across various merchants. However, in 2015, a significant shift was necessary as the initial target market definition proved ineffective. Originally targeting end users, Zap faced resistance from merchants who felt the coalition undermined brand loyalty, as consumers redeemed points elsewhere. Responding to merchant […]
CIS Bayad Center, Inc. is one of the most prominent and extensive omnichannel payment platform in the Philippines. It is the pioneer and market leader in the outsourced bills payment collection industry, with the largest biller network. They are more popularly known as Bayad, a subsidiary of the Manila Electric Company (MERALCO) and a member of the MVP Group of […]
The Mansmith Innovation Awards, organized by Mansmith and Fielders Inc., recognize exceptional Filipino innovators who significantly impact their respective industries. These awards highlight breakthroughs in areas such as digital transformation, business model innovation, and market-driving strategies. The Mansmith Innovation Awards feature two distinct categories: Master Innovator and Enterprise Innovator. Master Innovators are innovators that have attained profitable scale, category leadership […]
In this article, I will answer some key questions surrounding doctors using or intending to use the MLM compensation scheme to recruit other doctors as prescribers of critical illness medicines, such as those for cardiovascular diseases, hypertension, and diabetes. These are: Let me start with an introduction about the findings from ProPublica, a nonprofit newsroom that investigates abuses of power. […]
Fredy Ong, the current Chairman and CEO at Unilever Philippines, has held key positions such as Vice President of Customer Development in the Philippines and Country Head of Unilever in Cambodia and Laos. In this interview, he shares insights into his diverse career journey, skills, and strategies in leadership and customer development within the context of Unilever. Q1: Transitioning from […]