Bacolod-based social entrepreneur and marine engineer, Auke Idzenga, has been residing in the Philippines since 1985. His remarkable work in providing clean water to 600 remote villages, previously devoid of easy and convenient access, is truly inspiring. On behalf of his organization, the Alternative Indigenous Development Foundation, Inc (AIDFI), Auke received the Ramon Magsaysay Award in 2011 and has recently […]
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Leni Olmedo, the country manager of Amway Philippines, has been with the company for the past two decades. She provides insights into the strategies and efforts she and her team implemented to successfully lead Amway’s recovery and subsequent growth. Q1: As the leader of Amway Philippines since 2003, you successfully reversed a 7-year sales and distributor decline, achieving six consecutive […]
Before we dive into this exciting guests of our record-breaking book launch, I want to take a moment to reminisce. Some of you may remember a similar blog I wrote when we launched our entrepreneurship book in 2018. Back then, we embarked on a journey to unveil the 4 gates model of entrepreneurship. Today, we are here to celebrate the launch of […]
Advocacy-based Mansmith and Fielders Inc. named the 13 winners for the 18th Mansmith Young Market Masters Awards (YMMA) 2023. The Mansmith YMMA is the most sought-after recognition for young marketers and entrepreneurs, 35 years old and below, and the only marketing award in the country with no entry fees. These awardees are being recognized for their outstanding and innovative accomplishments in […]
Last 2015, we conducted a survey on the ‘hirability’ of fresh graduates with the marketing heads of some of the biggest companies in the Philippines. We thank Albet Buddahim, vice president and chief marketing officer of the Primer Group of Companies, and Ampy Rio, chief marketing officer of Nutriasia, for answering our updated edition. Q1: When hiring fresh graduates for brand marketing work, what […]
I am thrilled to recount the success of the recently concluded 14th Mansmith Market Masters Conference (MMC) last May 17, 2023 in SMX Manila. Based on feedback, the event surpassed all expectations, leaving attendees enlightened and even wanting for more. This year’s MMC delivered four engaging sessions featuring a carefully curated panel of luminaries from the realms of marketing, entrepreneurship, […]
Even before PURPOSE claimed its own space in the growth equation of companies, Mansmith and Fielders had already owned a unique positioning in the training industry. Mansmith is not just a training and consulting firm with a specialized focus on marketing, sales, and innovation, it is the only company in its field driven by advocacy. This transition happened in 2004 […]
Gary de Ocampo is the President of Kantar Philippines, and the Managing Director of its Insights Division. He is retiring today to explore other ventures, including entrepreneurship, after almost three decades in market research. In this interview, he reflects on his experience as a research practitioner, from starting as a statistician, to being a junior research executive (which was when […]
Have you ever wondered what it would be like to exist in other universes? Would your life be different? Would your decisions lead to different outcomes? These are the questions that Everything Everywhere All At Once asks its viewers. The film follows a woman, Evelyn (Michelle Yeoh) who discovers she has access to other universes. In each universe, she meets […]
Lucio Cochanco, Jr. is the President and CEO of Fly Ace Corporation, marketer of Jolly canned vegetables, canned fruits, Doña Elena Mediterranean products (olive oil, olives & capers, pasta sauces, canned tomatoes, anchovies, bottled sardines and canned tuna), Good Life oriental products (sotanghon, egg noodles, bihon, bread crumbs, sesame oil and oyster sauce) and other food products, many of which […]