We live in a time when education is rapidly evolving, and schools are adapting in different ways. One noticeable trend is the shift toward modular learning, where materials are compiled from various sources to create what seems like a more customized approach. On the surface, this looks efficient. But beneath that convenience lies a deeper concern: Are we still respecting […]
Search Results for: Entrepreneurship
Steve Sy, the founder and CEO of Great Deals Corporation, the Philippines’ leading e-distributor providing end-to-end solutions to maximize brands’ e-commerce potential, is a recipient of the 2nd Mansmith Innovation Awards, among other awards. With 6 hectares of warehouse space, over 50,000 products, and more than 2 million annual transactions, Great Deals has firmly established itself as a leader in e-commerce […]
A Unique Selling Proposition (USP) is the defining feature of a brand that compels consumers to buy or switch from their existing preferences. There are nine (9) different types of USPs, as outlined in the book Entrepreneurship (1978, by Josiah Go and Chiqui Escareal-Go), as well as in Entrepreneurship: The Four-Gate Model (2025, by Josiah Go, Chiqui Escareal-Go, and Calel Gosingtian). These USPs operate […]
1Life Inc. is transforming healthcare access for underserved Filipinos by simplifying the entire healthcare process, integrating advanced technologies like AI, and tackling the ‘4-Day Problem.’ Their mission is clear: to drive early detection and disease prevention in the most efficient and affordable way possible, especially for the country’s most vulnerable. In just two years, they have reached nearly one million […]
As we wrap up another exciting year, I want to take a moment to reflect and celebrate the incredible insights shared by some of the most inspiring marketers and businesspeople of our time. In this Top 10 Q&A, we’ve gathered the thoughts, strategies, and personal stories of leaders who have not only transformed industries but also left a lasting legacy for […]
As we bid farewell to a transformative year, there’s no better time to reflect on the insights that shaped our journey in business. This Top 10 Marketing Articles compilation brings together the most powerful, thought-provoking, and practical pieces that have inspired countless marketers, entrepreneurs and business professionals alike. From lessons in innovation to proven strategies for growth, each article is a resource […]
Kyne Lim is the regional business manager of Southeast Asia at Emma, the world’s largest D2C sleep brand with revenue of US$1 billion in 2023. Kyne was the country head for the Philippines and Korea prior to his new assignment. In this interview, he shares insights into Emma’s entry into the Philippines. Q1: What was Emma’s market entry strategy for […]
In business, I have always embraced a competitive spirit. I don’t just play to avoid losing; I play to win. This mindset reflects my philosophy: “Better Than Before, Better Than Others, Better Than Expected.” I first articulated this in my debut book, Contemporary Marketing Strategy in the Philippine Setting (1992). Fast forward to today, this philosophy continues to guide me, even in book launches. […]
Chef Cza Jagto-Sevilla is the Founder and CEO of Avocadoria, a chain of retail kiosks selling value-added avocado products such as salads, cakes, desserts like ice cream, and shakes that appeal to both avocado lovers and health-conscious consumers. In this interview, Chef Cza, who recently won the 2024 Mansmith Young Market Masters Awards (YMMA), shares with us her approach to […]
Disclosure: While this piece presents a sensemaking analysis of the political victories of US President-elect Donald Trump and Philippine Former President Rodrigo Duterte, we are disclosing that we did not vote for Former President Duterte in the past. Our analysis here does not serve as an endorsement of any political figure or ideology. Instead, it is focused on understanding the […]