This article aims to educate the consumers to spot pyramiding and unregistered investment scams of companies who claim to be network marketing business opportunities but are actually not. While network marketing or multi level marketing (MLM) is legitimate, many unscrupulous or misguided entrepreneurs create MLM-like compensation plans that are downright illegal violating the laws of the Philippines and destroys the […]
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Martha Sazon is the President and CEO of GCash, the leading finance app in the Philippines with over 60 million registered users nationwide todate and still growing. Under her leadership, the number of GCash users tripled in two years, cementing it as the leading online wallet of Filipinos nationwide. Martha Sazon is the recipient of the 2nd Mansmith Innovation Awards. […]
Henry Aguda is the Chairman of the Board of UBx Philippines, the fintech venture studio of Union Bank of the Philippines. The Bank’s industry leadership in banking innovation and effective digital transformation is furthered by UBx. Branded as UnionBank to the power of X, UBx was incorporated in 2018 to make financial services natural, open and accessible to all, through […]
With the recently concluded Philippine elections, expect post-game analyses on how campaigns were conducted and the lessons that can be replicated not just in politics but also in business. In this case, I will be applying a Mansmith business framework – the 3Es and 3Os of a great campaign and see how this was applied in the elections. The […]
Vanee Gosiengfiao is the General Manager of Sanofi Consumer Healthcare. Prior to this, she was General Manager of Diageo Philippines and General Manager of GSK Consumer Healthcare in Thailand. In this interview, she shares her thoughts about the importance of having a solid brand purpose. Q1: What’s the business case for having a brand purpose? A1: First, Purpose drives differentiation. […]
Innovation is a buzzword again the last few years as many companies struggle to survive and thrive during the pandemic. We are reacquainted with the term “innovate or die”, but innovation has become an often used and abused word, people normally confuse it with many results that are not actually about innovation. So let me share what innovation is actually […]
The presidential elections of May 9, 2022 is near. Many things have been featured about the candidates, though perhaps only a few using the dynamics of the decision making process of voters as consumers of a political exercise. Below is a sequence of tests for political players to consider. 1. The Name Recall Test: Brand awareness is a minimum requirement. Hence, celebrities, celebrity-like social […]
Day 8 Business Academy Foundation conducted a survey to determine the state of mind of SME business owners between June to August 2021. The organization administered the survey to entrepreneurs via email and among those who attended entrepreneurship related conferences and talks, such as the EntrepRescue Summit, the Globalinker platform of Union Bank, Continuum Academy’s Business Model course, and among those from […]
Historically, winning a presidential election, like winning market leadership in the marketplace, entails a lot of mass media advertising to be top of mind. The basic idea is you convert positive thought leadership into market leadership. Early presidentiable favorites in 2016, then Vice President Jejomar Binay and Senator Grace Poe landed number four and number three, respectively in the final tally, […]
Business people who were affected by the COVID-19 pandemic and employees retrenched by companies trying to be operationally efficient need a way to earn substitute income. Those who want to help their spouses, as well as those needing to save money for healthcare or emergency contingencies are other viable target markets who can benefit from starting a multi-level marketing (MLM) […]