Last 2015, we conducted a survey on the ‘hirability’ of fresh graduates with the marketing heads of some of the biggest companies in the Philippines. We thank Albet Buddahim, vice president and chief marketing officer of the Primer Group of Companies, and Ampy Rio, chief marketing officer of Nutriasia, for answering our updated edition. Q1: When hiring fresh graduates for brand marketing work, what […]
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J. Patrick Cua is the Managing Director for Philippines, Vietnam and Myanmar of NIQ, the world’s leading consumer intelligence company for retailers and consumer goods manufacturers. With operations in over 100 countries, NIQ provides its clients with information and insights on consumer buying behavior. In this interview, he shares their research about marketing during high inflation times. Q1: What impact does […]
Kristine Tang Chan is vice president of marketing and the commercial leader for fabric & home care at Procter and Gamble Philippines. She was awarded the Mansmith Young Market Masters Awards (YMMA) in 2012. In this interview, she shares her thoughts about insighting and converting them to big ideas. Q1: What are the typical challenges related to gathering consumer insights? […]
Esports is a competitive gaming industry where gamers play in organized, multiplayer matches. It is a relatively new industry. In this interview, Ronald Robinson Robins, Founder and CEO of esports pioneer Mineski Global, the largest esports organization in Southeast Asia, shares with us the latest about the esports industry. Q1: How big is esports? What was the tipping point that […]
The inflation rate in the Philippines has been rising month after month since February 2022. It was 6.9% in September 2022, and is expected to rise further in the fourth quarter of 2022, possibly back to the same level in October 2018. Marketing research firm Ipsos’ senior director and client officer Anna Amador shares insights on how to survive and […]
Vermailene “Ver” Barrios is the senior director of Kantar insights division and creative solution country lead of Kantar. In this interview, she shares insights about the use of celebrity endorsers. Q1: When is it wise to use celebrity endorsers and under what situations can choices be problematic? A1: In most cases, the use of celebrity endorsers is a lazy (sorry!) way […]
There are fundamental concepts in marketing that remain relevant despite technology and changing consumer behaviors. This is important since what we know (knowledge) strongly influences what we do (actions). Marketers (and entrepreneurs) need not wait for the consequences of a wrong action to influence new knowledge. Here is a list of five concepts marketers should look into to check if […]
This article aims to educate the consumers to spot pyramiding and unregistered investment scams of companies who claim to be network marketing business opportunities but are actually not. While network marketing or multi level marketing (MLM) is legitimate, many unscrupulous or misguided entrepreneurs create MLM-like compensation plans that are downright illegal violating the laws of the Philippines and destroys the […]
Martha Sazon is the President and CEO of GCash, the leading finance app in the Philippines with over 60 million registered users nationwide todate and still growing. Under her leadership, the number of GCash users tripled in two years, cementing it as the leading online wallet of Filipinos nationwide. Martha Sazon is the recipient of the 2nd Mansmith Innovation Awards. […]
Henry Aguda is the Chairman of the Board of UBx Philippines, the fintech venture studio of Union Bank of the Philippines. The Bank’s industry leadership in banking innovation and effective digital transformation is furthered by UBx. Branded as UnionBank to the power of X, UBx was incorporated in 2018 to make financial services natural, open and accessible to all, through […]