“Want to feel inspired after the emotionally draining “The Avengers Endgame” and “Game of Thrones S8E3”? The solution may be attending the book launch of “The Mavericks: How 35 Marketing Rockstars Think, Strategize and Execute.” This was how my Facebook post read to invite people to attend the launch of my 18th book. 16 marketing mavericks joined me to share […]
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Take this quick test if you are able to explain the following in an instant without any online reference 1) How do you link strategy to brand DNA? 2) How do you develop a compelling brand purpose? 3) How do you build a strong brand digitally? 4) How do you convert great analytics to great strategy for your brand? 5) […]
Chris Manguera is the Chief Marketing Officer of Mynt. He won the Mansmith Young Market Masters Awards (YMMA) in 2018 and shares his insights about the mobile money and micro lending business. He will share more marketing tips during the 10th Market Masters Conference on April 3 at SMX Aura. Q1: Mobile money continues to soar as a lifestyle product. […]
There are 6 questions every marketer must ask, and I will tell you that and if you cannot answer any 1 of these questions, you are at risk. Question # 1 : How do you discover new truths? How do you convert these truths into big idea? Question # 2 : Do you know what NOT to do when challenging […]
Sta. Elena Construction and Development Corporation is an AAA-rated and Large B general contractor specializing in foundation engineering, power plants, ports and harbors, and roads and bridges. CEO Alice Eduardo, who was recently honored in Forbes Asia ‘Heroes of Philanthropy’ 2018, shares with us her insights on service and strategy. Q1. What has been your competitive advantage against the big […]
Iceal Penalosa is the general manager for contact center and food delivery of Max’s Group Inc., the leading full-service restaurant company in the Philippines, composed of Max’s, Yellow Cab, Pancake House, Krispy Kreme, Terikayi Boy, Dencio’s, among other restaurants. He won the Mansmith Young Market Masters Awards (YMMA) in 2017. Iceal shares the background, challenges and trends in food delivery. […]
Albet Buddahim was awarded 2017 Mansmith Young Market Masters Awards (YMMA) for his role in helping turn IPG Mediabrands into one of the fastest growing marketing agencies in the Philippines. He is currently the Chief Marketing Officer of L’Oreal Philippines and shares with us his ‘Play to Win’ philosophy and strategy. He will be presenting “Play to Win: The Mindset […]
Richard Sanz is the Founder and CEO of FoodAsia, and the owner of Bibingkinitan, the market leader of Filipino rice cakes topped with salted duck egg and cheddar cheese, which now has over 200 stores nationwide. In 2009, Richard won the Mansmith Young Market Masters Awards, and is now President of the Philippine Franchising Association (PFA), which is having their […]
Nicco de Jesus is currently the Media, Analytics and Digital (MAD) Business Director of Kantar Philippines, part of advertising giant WPP. He has over 20 years of experience in doing research and management science. Nicco headed the Marketing and Opinion Research Society (MORES) of the Philippines for two terms. He is very active in the Digital Measurement Board, the data […]
Red ocean Many brick-and-mortar supermarkets are in the red ocean — a market space where stores are constantly fighting against each other to win existing customers. As they aspire to be the preferred store, they usually resort to launching price and promo deals in predictable intervals. Unfortunately, the transactional norm of offering lower prices will not be sustainable, unless they […]