In 2007, Mansmith and Fielders Inc. started the Marketing Rescue advocacy as a tie up public service project with Entrepreneurs Magazine. The Marketing Rescue event was arranged with the magazine’s then publisher, Neil Palabrica. It was organized as a free live event, with me answering questions sent in by their readers ahead of time. It went on like that for a few […]

Francisco Lapid is the Chairman of SPAC Information Technology (IT-SPAC), an Information Technology and Human Resource provider celebrating its 15th year. Along with Entrepreneurs Jorge Wieneke, Zarah Juan and Dr. Anton Mari Lim, and honorary winners Secretary Ramon Lopez and Presidential Adviser Joey Concepcion, Pax Lapid is part of the first batch winners of The WE Awards for Purposeful Entrepreneurship […]

Two weeks before our CEO Market Masters Conference was to be held last March 2020, we had to reschedule the conference for the safety of the marketing community. It is now scheduled on Nov 16-20, 2020, 2-4pm featuring 17 CEOs with official endorsement and support from 21 major organizations. Good thing we rescheduled, a few days after, a lockdown was declared […]

We at Mansmith and Fielders, the leading marketing and sales training company in the Philippines, recently launched Continuum Academy at the beginning of the quarantine period in order to provide its catalogue of expertise and knowledge to businesspeople and entrepreneurs in a safe and accessible online way.  However, just launching a new e-learning dimension to our regular seminars and events […]

The Social Weather Station (SWS) reported that 45.5% of the country’s adult labor force, equivalent to 27.3 million people, are jobless as of June 2020, more than double the pessimistic prediction of the Trade Union Congress of the Philippines (TUCP), the largest labor union in the Philippines. They had 12 million as the expected number of unemployed by 2020 year-end. […]

A large part of the Philippines went on general community quarantine (GCQ) effective June 1, 2020.  All local and international media have been using the term “new normal”, referring to new realities, new ways of doing or understanding. What does this mean to marketers? Allow me to share my 8- point perspective on this: 1.     We are not going back to any […]

Innovation has two elements – novelty and commercial success. Novelty without commercial success is an invention. Commercial success without novelty is me-too. One tool in planning a novelty is applying the law of the opposite. The law of the opposite states that in order to be successful, one should go in a direction that is in contrast from most others. […]

Trust has been widely discussed by speakers of the World Business Forum, organized by World of Business Ideas (WOBI), in Sydney for the last two years. I am sharing the key points of three authors from their respective sessions. Stephen M.R. Covey, author of “The Speed of Trust: The One Thing That Changes Everything” shared that Trust is about character […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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