Camille Steffi Ang is the Group Manager of Marketing and Demand of GrowSari, a tech-enabled platform helping sari sari stores in the Philippines get capital loans and obtain physical and digital products for resale. She is a winner of the Mansmith Young Market Masters Awards (YMMA) for 2021 for Marketing Management. In this interview, she shares her perspective on linking her customers to […]
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We asked three CEOs from different industries what they expect from their marketers during (and eventually after) the COVID-19 crisis. These three CEOs — Aleli Arcilla, President and General Manager of Reckitt Benckiser Philippines (better known as the maker of Lysol, and Strepsils); Johnlu Koa, Founder and CEO of French Baker; and Jet Parma, President and Country Manager of agri-based Syngenta Philippines—built on […]
I have finally retired as CEO of Waters Philippines. It has been a good 26 years. I remember it was Feb 1995 when we officially launched Waters Philippines in Nikko Hotel (later renamed Dusit Hotel) in Makati. It was launched after a 6-month pilot test. We became the first company in the Philippines to use network marketing for home water […]
Jayvee Badile II was recognized at the Mansmith Young Market Masters Awards (YMMA) in 2020, representing Sun Life Financial. Coming from humble beginnings as a jeepney barker, ‘takatak boy’, street peddler, house helper, firecracker maker, and vendor, Jayvee joined Sun Life as a walk-in applicant when he was just 24 years old. He became a unit manager after 10 months, […]
Neil Trinidad, currently Chief Marketing Officer of Lazada Philippines, won the Mansmith Young Market Masters Awards (YMMA) in 2012. In this interview, he shares about the rapid growth of ecommerce. Neil will provide more inputs at the 12th Market Masters Conference on June 15-16, 2021. Q1: How are marketing and distribution evolving in your clients’ organizations? A1: The pandemic has accelerated the growth of […]
Mercato Centrale is one of the ten winners of the 1st Mansmith Innovation Awards. Multi-awarded entrepreneur and host RJ Ledesma and his team, along with their partners, popularized Mercato Centrale as a night market in BGC since 2010. It has since expanded to different areas and day market with carefully curated food tenants. Mercato Centrale is the first food market to […]
The level of disruption forced upon businesses in 2020 was unimaginable. Some were shell-shocked but managed to stretch resources to live another day. Still, some were more ahead of the curve and were able to gain more in the crisis. With the start of 2021 giving people a natural re-set and more hope, this is also a good time to […]
When I formulated the 7-step process of Market-Driving Strategy in 2009, the 7th step was to convert a compelling market-driving strategy into a compelling business model. Thus, I launched the Mansmith Business Model Map the next year as a next in sequence to the Market-Driving Strategy, with a well-received Business Model Innovation seminar eventually running on June 24 – 25, 2010. It was so successful, we […]
Innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service.” – – Peter Drucker —————————————————— Over half of businesses are doomed to fail. Just Google various statistics, or approach government agencies and you can get an idea of how difficult it is to succeed. But […]
The recently concluded 11th Mansmith Market Masters Conference was a rare learning event of a lifetime, as it featured 17 CEOs of major corporations from different industries sharing their thoughts about what they have done during COVID-19, as well as what they intend to do after. Edwin Bautista, President and CEO of UnionBank, shares “Marketing can no longer be divorced […]