Omni Amisola-Larrosa is the co founder of the School of Vlogging. She is a recipient of the Mansmith Young Market Masters Award in 2017 when she was a brand manager at PLDT. In this interview, she shares her insights about vlogging. Q1: Why are vlogs becoming like the new TV? A1: According to recent studies, there are 76 Million internet […]
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I would like to share the main talking points from my presentation at the Metro Manila Business Conference (MMBC) of the Philippine Chamber of Commerce and Industry last September 4, 2020. Due to the limited time, I was not able to share my research on the “Business Model Shift” of 45 companies from 17 countries during COVID-19. But you can […]
I will be adding a new feature series to my blog. This will now be the fourth in addition to my articles, interviews, and conversations, where I occasionally post my practical research discoveries. This new point-of-view (POV) format will feature two prominent marketing people per post with different views on a single topic. In our inaugural feature, I asked Sam […]
Boxing as Business Story Picture this: you and your friends have saved up and paid the joining fee to operate your license as boxers. You have been practicing for your debut boxing fight, but once you enter the ring, the rules change. You can no longer use your hands versus your opponent in the first three rounds. In fact, your […]
Have you ever experienced closing down a business? Losing money to fraud? A painful break up in a personal or professional relationship? Being involved in a major car accident? Being sexually abused as a child? Being betrayed by someone you trusted? There are too many devastating incidents to mention, but their commonality is that they are traumatic events in one’s life that […]
I have been wanting to start a mentoring session focusing on young entrepreneurs since last year. Although COVID got in the way of original plans in the second quarter, it became a blessing in disguise as internet now allows us to do a mentoring class with participants outside Metro Manila. Features:Here are the features of my NEXTGEN mentoring class. Day: […]
Julie Ortuoste co-founded HairMNL with husband Jonathan Joson. HairMNL is a local e-commerce site carrying professional hair care brands. They opened a salon in 2016 and went into online selling two months after. She shares the fundamentals of selling online and how she was able to adapt the concepts of trade marketing from her previous work. Q1: How did you […]
Yvette Pardo-Orbeta is the Chair of Wendy’s in the Philippines. She is a Certified Franchise Executive and was President of the Philippine Franchising Association (PFA) in 2009-2013. She shares with us FAQs and issues that are often taken for granted by neophyte franchisers. Q1: What are the top 5 issues often taken for granted by neophyte franchisers? A1: […]
Loreann Villanueva is the Director for Strategy and Insights of McDonald’s Philippines. She was formerly the Business Unit Head of GSK in the Philippines and Global Marketing Manager of GSK based in Belgium. A Mansmith Young Market Masters Awards (YMMA) winner of 2010, she shares about the importance of insights in this interview and will share more marketing tips in […]
Chris Manguera is the Chief Marketing Officer of Mynt. He won the Mansmith Young Market Masters Awards (YMMA) in 2018 and shares his insights about the mobile money and micro lending business. He will share more marketing tips during the 10th Market Masters Conference on April 3 at SMX Aura. Q1: Mobile money continues to soar as a lifestyle product. […]