Gary de Ocampo is the President of Kantar Philippines, and the Managing Director of its Insights Division. He is retiring today to explore other ventures, including entrepreneurship, after almost three decades in market research. In this interview, he reflects on his experience as a research practitioner, from starting as a statistician, to being a junior research executive (which was when […]
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Raul Juan Esteban is Managing Director of marketing research firm PSRC. He is Past President of the Marketing and Opinion Research Society (MORES) of the Philippines; Country Representative of ESOMAR, the global research association; and past Chairman of AGB-Nielsen. He shares his insights about doing research the practical way. Q1: The late icon Steve Jobs once mentioned that consumers don’t know what they […]
‘Manage change so that change will not manage us’
Before we dive into this exciting guests of our record-breaking book launch, I want to take a moment to reminisce. Some of you may remember a similar blog I wrote when we launched our entrepreneurship book in 2018. Back then, we embarked on a journey to unveil the 4 gates model of entrepreneurship. Today, we are here to celebrate the launch of […]
Market-driven strategy – or the strategy that seeks to understand and satisfy the needs and wants of the existing market focusing on customer loyalty and repeat purchase, has been the most common approach to business decision-making and choice of marketing activities. In recent years, this way of thinking had been challenged for its limitations – now requiring marketers to keep […]
Last 2015, we conducted a survey on the ‘hirability’ of fresh graduates with the marketing heads of some of the biggest companies in the Philippines. We thank Albet Buddahim, vice president and chief marketing officer of the Primer Group of Companies, and Ampy Rio, chief marketing officer of Nutriasia, for answering our updated edition. Q1: When hiring fresh graduates for brand marketing work, what […]
Kristine Venturina is the Director for Shopper Marketing and Insighting of Unilab. She was a recipient of the Mansmith Young Market Masters Awards (YMMA) in 2015. Here, she shares her experience in shopper marketing. Q1: What are some of the biggest challenges you’ve faced as a shopper marketer, and how have you overcome them? A1: In shopper marketing like in […]
I am thrilled to recount the success of the recently concluded 14th Mansmith Market Masters Conference (MMC) last May 17, 2023 in SMX Manila. Based on feedback, the event surpassed all expectations, leaving attendees enlightened and even wanting for more. This year’s MMC delivered four engaging sessions featuring a carefully curated panel of luminaries from the realms of marketing, entrepreneurship, […]
Dorothy Dee-Ching is Jollibee Philippines’ Head of Marketing. She won the Mansmith Young Market Masters Awards (YMMA) in 2016. She shares her insights about spotting marketing talent in this interview. Q1: In your decades of handling managerial talents, especially in marketing, how do you know you have chosen the right marketing talent? Are there traits you watch out for at […]
J. Patrick Cua is the Managing Director for Philippines, Vietnam and Myanmar of NIQ, the world’s leading consumer intelligence company for retailers and consumer goods manufacturers. With operations in over 100 countries, NIQ provides its clients with information and insights on consumer buying behavior. In this interview, he shares their research about marketing during high inflation times. Q1: What impact does […]