My Top 10 Articles in 2015

A lot of people know me as an author of marketing books, and as a trainer. Since I have started this blog, I have taken the time to write quick and easy to read articles about marketing. This is my substitute until I find the time to finish my 14th book. Again, the list below is arranged according to number of readers. Interestingly, the top two are decoding the strategy of the highly successful 36-year old show Eat Bulaga, with their Aldub talents that rejuvenated the show. I had over 100,000 readers for my Aldub articles in my blog, and this is excluding those that read via BusinessWorld, Inquirer and their online counterparts. My top article “Marketing and Strategy Lessons From Eat Bulaga’s Aldub” was from a talk I gave at the Philippine Association of National Advertisers last October 2015. I am honored to know that they had a record-breaking 256 members attend my talk, which is about three times their normal meeting attendance. I am also delighted to know that my unsolicited feature on Pesona Guest House, where I have been staying while visiting my office in South Jakarta, Indonesia, was received well. My top 10 articles are:

  1. Marketing and Strategy Lessons From Eat Bulaga’s Aldub
  2. The Market Driving Strategy of #Aldub
  3. 20 Marketing Trends and Predictions for 2015 by Josiah Go & Chiqui Escareal-Go
  4. Re-thinking options for Noontime TV Entertainment (guest post by Chiqui Escareal-Go)
  5. The curse of MLM
  6. Our Higher Purpose (A tribute to Mansmith YMMA winner Dexter Chee Ah)
  7. Pesona Guest House (Jakarta)
  8. Grow From Failures
  9. When Marketing May Not Work
  10. Why Businesses Fail

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Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship


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