Q&A with LifeLifters Transport Managing Director Neil Gosingtian on Niche Marketing by James Humarang

Q&A with LifeLifters Transport Managing Director Neil Gosingtian on Niche Marketing by James Humarang

interviews, Niche Marketing, Q&A
Q1: You provide a relatively new Hi-Ace van with a lifter capability for wheelchair passengers. How did this pioneering van rental concept come about? A: The idea for the van started when my uncle Josiah Go accompanied my grandmother, who is confined to a wheelchair, to Macau. Since it was painful and inconvenient for her to be lifted from her wheelchair and carried into a sedan car, he rented a van there that was equipped with a wheelchair lift. She enjoyed her trip, since she was able to freely travel. We saw the potential of the idea in the Philippines and decided to make the service available locally. Q2: What were the challenges in starting this niche business? A: Building awareness is a challenge. Most families in the Philippines are…
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Q&A with Walter Bread President Walter Co on Entrepreneurial Challenges

Q&A with Walter Bread President Walter Co on Entrepreneurial Challenges

Entrepreneurship, interviews, Niche Marketing, Q&A, Retailing
Q1: You ventured into manufacturing bread immediately after college in the 1980's. After two decades, you launched the first two of a series of innovations, namely the Walter Sugar Free Bread in 2005 and the Double Fiber (wheat plus apple) Bread in 2006. What was the turning point for the sudden change of direction? The market was getting crowded with competition so I had to scan the horizon for new spaces and opportunities. There was a gap in the healthy bread category: no delicious healthy breads catered to those who wanted to live a healthy lifestyle and stay fit.The only breads considered to be healthy in the market before were whole wheat bread and multi-grain bread which usually taste like cardboard, smell like feeds (darak) and were either bland or…
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Q&A with Chinoy TV President Alvin Tan on Niche Marketing

Q&A with Chinoy TV President Alvin Tan on Niche Marketing

interviews, Niche Marketing, Q&A
Q1: You have won a few awards as a software businessman, what's your latest software project? A: I joined the Tech industry when I started a typical IT company in 2005, but when I met Tito Tony Meloto of Gawad Kalinga, my business outlook took a turn for the better. Tito Tony inspired me to aim for bigger things that serve a greater purpose. It was then that I decided to convert my existing company to a Tech-based Social Enterprise that promotes Social Technology, called, "Siglo." For years, the Tech community and those involved in social work, specifically poverty alleviation, are two worlds apart. Siglo was created to fill this gap in the society. Siglo is a mobile app that aims to maximize the use of technology to empower and…
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Q&A with Kerwin Tansekiao on being a Niche Player

Q&A with Kerwin Tansekiao on being a Niche Player

Franchising, interviews, Niche Marketing, Q&A
Q1. You have different pizza brands - Jimini Whole Pizza for kids, Pizza Pedricos for sharing with barkada or family, and Santino's Supreme Slice, a grab & go slice pizza brand for the budget-conscious & time-starved individuals. What were the opportunities you saw or the insights you uncovered that led to the development of each of these brands? We started with the Jimini Whole Pizza brand initially wanting to offer the market with a whole new pizza experience coming from their old and familiar pizza brands.  As we developed the brand further we discovered that the brand have a special affinity with kids from the AB Upper C classes perhaps due to the initial locations we operated, which were in the top grade schools and high schools. The Jimini brand…
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Q&A with Manila Times President Dante ‘Klink’ Ang II on Finding Brand Relevance

Q&A with Manila Times President Dante ‘Klink’ Ang II on Finding Brand Relevance

interviews, Niche Marketing, Q&A
Q1: Manila Times was the leading newspaper from 1945 to 1972 before it was shut down during Martial Law. Manila Times scheduled its relaunch after President Cory Aquino was installed as President after the Edsa Revolution in 1986. By the year 2000, your family was already its 4th owner and the newspaper industry has been taken over by newer players like Inquirer and Star. What is it about news publishing that is attractive to investors or certain stakeholders? First, let me address the trivia. Our family is the 4th owner of The Manila Times after People Power in 1986. There have been many owners of The Times since it was founded by Thomas Gowan in 1898. Even Manuel Quezon had owned The Times -- before he became president apparently. But…
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