Marketing 3.0 by Josiah Go

Marketing 3.0 by Josiah Go

Articles, Service, Special Features
Chiqui and I co-authored “The WE Entrepreneurs” in 2010 and shared the ten building blocks to entrepreneurial authenticity. Reinforcing its status as the No. 1 book on entrepreneurship at National Bookstore, and in celebration of both Mansmith and Fielders Inc.’s 20th Anniversary as well as my 25th Anniversary as an entrepreneur then, we launched Day 8 Business Academy for SMEs in October 8, 2010. The name Day 8 came from a biblical inspiration of new beginnings while I was in the midst of my oral defense requirement for my M.A. Religious Studies in 2010 while the number 8 symbolizes prosperity for many businessmen. Based from the result of a four-question research, we crafted a four-point manifesto (acronym 4Fs representing Freedom, Face, Frugality, and Facilitation) where we wanted to unlock the…
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White Space Club by Josiah Go

White Space Club by Josiah Go

Articles, Service, Special Features
It started when I decided to work from home one weekday in 2013. Before the end of the day, I posted a Facebook message that I looked forward to have some quiet time once a week to read, exchange ideas, have coffee with friends and maybe meet new ones from different fields.   Jeffrey Manhilot of Reckitt was the first to sign up for coffee, followed then by nearly a hundred of my Facebook friends who volunteered in succession.  I was both flattered and overwhelmed.  I didn’t know how to prioritize the sequence. I reflected for months with my wife Chiqui. Then an idea was born.  We figured each of those who signed up might have similar needs such as mine. What if instead of having coffee one-on-one, we invite them…
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