Rio Ilao is the Founder and CEO of MobileOptima, Inc., one of the top technology companies in the Philippines specializing in sales force automation and workforce management solutions. Its leading enterprise solution, Tarkie, digitizes and automates field processes like digital forms and field monitoring with real-time data to give companies 360 visibility on their field operations and help make real-time decisions. […]
Special Features
Carl Balita Review Center (CBRC) swept ten awards in the 2019 Franchise Excellence Awards given by the Philippine Franchise Association. This includes two Hall of Fame Awards as Most Outstanding Filipino Franchise and Best in Marketing. It is also an ISO 9001 2015 QMS certified company, the first and only in the industry. It is also awarded a Superbrand seal. […]
My youngest son Calel Gosingtian had the opportunity to work at a Four Seasons Hotel in Jacksonhole, Wyoming, which is the no. 1 ski resort in North America. Four Seasons Resorts and Residences is the only 5-star, AAA 5-diamond hotel in Jacksonhole. It is a hotel known to choose personality and attitude over experience, and then turning them to into […]
Waters Philippines is the market leader in home water purifiers in the Philippines and has started operating in Indonesia through a subsidiary, PT Noah Health in 2015. Founded by best selling marketing author Josiah Go, it is celebrating its 20th anniversary this year. Josephine Recto, Waters’ general manager, shares her thoughts about how the company has grown and why it […]
I was 26 years old when I was invited by Leni Tiongco-Paderanga from the Executive Development Academy to join the Philippine Marketing Association (PMA) in 1988. It was the beginning of a series of transformations I went through that especially shaped my views on life, on pursuing excellence, on paying forward, and on making a difference. Just a year before […]
Happy silver anniversary to the Ateneo Junior Marketing Association (AJMA)! It is the campus organization that I initiated in the second semester of SY 1990 when I was still a rookie marketing lecturer at the Ateneo de Manila University. I asked my brand management students to form AJMA using my part-time teacher’s salary as its initial fund. The Ateneo Management […]
Mansmith and Fielders has grown in ways we first thought were not possible – and only because we decided to shift to be advocacy-based when we found out that our clients and mentees attended our programs not just to learn but to rise and be better. Now on our 25th year, we reflect on how this could have happened – when […]
A dream come true! When I was asked by the marketer of German-brand Hugo Boss if I would be open to be styled by them, I was intimidated at first because I have never been a fashion-conscious person. But my feelings turned to excitement when I learned that the stylist will be no other than my daughter, life+style+travel blogger Tricia […]
I normally write marketing articles and do Q&A with industry movers and shakers in this blog, but I would like to deviate from that and instead, write about the hospitality industry. My start-up company in Jakarta started selling Waters Bio Mineral Pot for homes in the 4th quarter of 2014. To accelerate our sales, I began to visit my company, […]
At the height of typhoon Yolanda a year ago (2013), I was sick and immobilized at home but I felt I had to do something to help those affected by the storm. Having initiated fund raising campaigns in the past for Zamboanga Fund for Little Kids (original name was Yellow Boat of Hope Foundation) and the Godparents Program of Markprof Marketing Leadership Bootcamp […]