Cris Albert is the President and CEO of iSport Life, the sole distributor and master licensee of the iconic Italian brand FILA in the Philippines. Thanks to her leadership, the brand has continuously stayed up-to-date in its expansion, with new product categories and a growing e-commerce business that has seen it reach the top 10 in the Lifestyle and Sports […]
interviews
Leandro Leviste is the President and CEO of Solar Philippines, a company he founded in 2013. In this interview, he shares the strategy of Solar Philippines as well as Solar Philippines Nueva Ecija Corporation (SPNCC), the developer of a 500 MW solar project that is planned to be the largest solar project in Southeast Asia, and will be listed in […]
At the recently concluded 16th Mansmith Young Market Masters Awards (YMMA), we asked three of the marketing rockstars to share about innovating the product or service concept. They are Andrew Alianan, Marketing Manager of North Ridge Foods and YMMA Awardee for Export Marketing, Cherrie Atilano, Founder of AGREA and YMMA Awardee for Advocacy Marketing. and Dr. Jan De Leon, Academics & Services Director of Dr. […]
Bea Valdes is the Owner of BEAVALDES, a design brand launched in 2004 focusing on bespoke pieces made through unique craftsmanship, often in collaboration with local artisans. She was declared a Master Innovator for Innovative Designs and Use of Creative Technology at the very first Mansmith Innovation Awards in 2021. In this interview, she shares some of her keen insights on incorporating innovation into […]
At the recently concluded 16th Mansmith Young Market Masters Awards (YMMA), we asked three of the marketing rockstars to share about digital marketing. They are Mar Corazo, Global Digital Marketing Manager of Unilever Foods & Refreshments and YMMA Awardee for Digital Marketing, Kaye Enriquez, Partner of CBR and YMMA Awardee for Digital Business Building, and Marie Ces “Patet” de Guzman, Digital Marketing Manager of Primer […]
At the recently concluded 16th Mansmith Young Market Masters Awards (YMMA), we asked three of the marketing rockstars to share about new business and growth strategies. They are Mariel Chavez, Brand Director of Procter & Gamble and YMMA Awardee for Brand Management, Kim Lato, CEO, Founder & President of Kimstore Enterprise Corporation and YMMA Awardee for Entrepreneurial Marketing, and Marvin Tiu Lim, Chief Growth and […]
George Royeca is Co-Founder and Chief Transport Advocate of DBDOYC, better known for their Angkas ride hailing bike service in the Philippines. George was a recipient of The Outstanding Young Men (TOYM) awards in 2020, and in this interview he shares his thoughts about differentiation and strategy as a start-up. Q1: Can you update us about how many Angkas services […]
At the recently concluded 16th Mansmith Young Market Masters Awards (YMMA), we asked three of the marketing rockstars to share about formulating compelling marketing strategy. They are Mark Alvarez, Managing Director (Philippines) of InSites Consulting and YMMA Awardee for Insighting, Camille Ang, Group Manager of Marketing and Demand of GrowSari and YMMA Awardee for Marketing Management, and Gian Louis Yap, Brand Director of Procter & […]
Cherrie Atilano is the Founding Farmer and CEO of AGREA Agricultural Systems, an innovative, inclusive, for-purpose agri-business enterprise anchored on an Ecology of Dignity: sustainable agriculture, fair-trade, and a replicable model of an agri-based economy. She is currently an Ambassador of Food Security at the Department of Agriculture. In 2018, she was awarded one of The Outstanding Young Men and Women […]
At the recently concluded 12th Mansmith Market Masters Conference, we asked three seasoned marketers about trends to expect in 2022 and beyond. They are Kakam Gabunada, Vice President of Nestle Philippines; John Rubio, Country Director of Facebook; and Steven Tan, President of SM Supermalls in the Philippines and China. Here is a 4-point summary of what they shared. Q1: What should marketers anticipate […]