Steve Sy is the Founder and CEO of Great Deals E-Commerce Corporation, a pioneer and currently the Philippines’ largest provider of end-to-end ecommerce solutions to over 300 of the biggest manufacturers and country distributors in the Philippines. Great Deals was recently ranked by Inquirer and Statista as the fastest growing company in the Philippines, and by Financial Times as the […]

Vanee Gosiengfiao is the General Manager of Sanofi Consumer Healthcare. Prior to this, she was General Manager of Diageo Philippines and General Manager of GSK Consumer Healthcare in Thailand. In this interview, she shares her thoughts about the importance of having a solid brand purpose.   Q1: What’s the business case for having a brand purpose?  A1: First, Purpose drives differentiation. […]

CoreProc, an IT company, created the brand drybrush, an e-commerce website for artists to sell their paintings, sculptures, and artwork at the height of the COVID-19 pandemic. This not only helped artists, but also gave CoreProc substantial revenue growth, without the continuous customization burden of their old IT business model. In this interview, CoreProc President Jojo Liao shares about their […]

Teresita Ang-See is an academic, writer, community leader, and social activist. She is Co-Founder of Kaisa Para Sa Kaunlaran, a movement working towards the full integration of the Chinese-Filipino community, which operates the Bahay Tsinoy Museum of Chinese in Philippine Life. She is also a former President of the Philippine Association for Chinese Studies and is currently part of its […]

We asked two top market research practitioners:  NielsenIQ Managing Director for Myanmar, Vietnam and Philippines Patrick Cua, and Kantar Philippines President Gary de Ocampo, to share about consumer behaviors which they have encoded in 2021 and their implications in 2022. Here are their views:  Q1: What key changes in consumer behavior have you encoded during the pandemic that were hardly mentioned in the […]

Happy New Year. I am honored to have Q&As with leaders of different industries. They made time and unselfishly gave their insights in order for others to benefit from the learnings they shared. Thanks to the Philippine Daily Inquirer, the Philippines no. 1 broadsheet, for cross posting. My top 10 Q&A (according to the number of readers) are: 1. COACH […]

At the recently concluded 16th Mansmith Young Market Masters Awards (YMMA), we asked three of the marketing rockstars to share about innovating the product or service concept. They are Andrew Alianan, Marketing Manager of North Ridge Foods and YMMA Awardee for Export Marketing, Cherrie Atilano, Founder of AGREA and YMMA Awardee for Advocacy Marketing. and Dr. Jan De Leon, Academics & Services Director of Dr. […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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