As we bid farewell to another remarkable year, I find myself reflecting on the diverse topics that resonated with you, my cherished audience. It’s been an exhilarating journey exploring the intricacies of decision-making, particularly in our featured article, “15 Ways That Blurs Perspective in Decision Making,” which claimed the coveted Runaway No. 1 spot. Interestingly, the four foundational “what is” […]
Marketing
In a previous article, I delved into the Battle of the Bargains and its far-reaching effects on brands and marketers. This time, I’m back with more insights. It’s time to realize that bargains aren’t always the win-win situation they appear to be. Unscrupulous sellers can damage consumer trust, leading to buyer dissatisfaction and regret. This not only tarnishes the seller’s reputation but […]
An unforgettable moment occurred last October 11, 2023, during the launching of our book, ‘Marketing for Beginners: Start Strong. Succeed Fast.” Reaching a Diverse Audience: Right from the start, our aim was to create an innovative marketing book that breaks free from conventions. We wanted to make marketing accessible to all, simplify its complexities, and kindle the desire for success […]
In the every-changing world of marketing, it is crucial to understand the fundamental differences between consumer markets (B2C) and business-to-business markets (B2B). Imagine these markets as two distinct ways of doing business, each with its own set of customer behaviors, communication methods, decision-making processes, and rules of engagements. What is applicable in B2C might not be suitable to B2B. Let’s […]
In the mid 1980s, I found myself in a precarious situation when I discovered some salespeople engaging in unethical behavior during my early entrepreneurial days. This discovery led to serious consequences, including death threats. It was a time when I carried a Walter TPK, reminiscent of James Bond’s gadgets, and even had a couple of bodyguards for a brief period. […]
It’s been 4 years since my last book launch in 2019, and I am excited to share that a new one is to be launched soon – “Marketing for Beginners,” co-authored by myself, pioneering marketing anthropologist Chiqui Escareal-Go, CEO of Mansmith and Fielders Inc., and the dynamic digital consultant RG Gabunada, Partner of Louder PH. This book is designed to refresh marketing […]
Here is a hyper-growth rock star we can all emulate — Martha Sazon. When she took over GCash in June 2020, at the height of the pandemic, it had over 20 million users. Under her leadership, GCash attracted over 86 million users as of the middle of 2023, experiencing a remarkable 400% growth in three years. With so much success, […]
Kim Frances Lato, the founder of Kimstore.com, started her business with just P20,000 on the Multiply social media platform. Today, she has more than 250 employees and processes over 1 million online transactions per year with an omnichannel availability. Kim was awarded the Mansmith Young Market Masters Awards (YMMA) in 2021. In this interview, she shares her insights on opportunity-seeking and […]
Advocacy-based Mansmith and Fielders Inc. named the 13 winners for the 18th Mansmith Young Market Masters Awards (YMMA) 2023. The Mansmith YMMA is the most sought-after recognition for young marketers and entrepreneurs, 35 years old and below, and the only marketing award in the country with no entry fees. These awardees are being recognized for their outstanding and innovative accomplishments in […]
Kristine Venturina is the Director for Shopper Marketing and Insighting of Unilab. She was a recipient of the Mansmith Young Market Masters Awards (YMMA) in 2015. Here, she shares her experience in shopper marketing. Q1: What are some of the biggest challenges you’ve faced as a shopper marketer, and how have you overcome them? A1: In shopper marketing like in […]