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Josiah Go

About Josiah Go

Record-breaking, bestselling author Josiah Go is the Chairman of Mansmith and Fielders, Inc. (the leading marketing and sales training company in the Philippines), and Chairman of Waters Philippines (the market leader in the direct selling of premium home water purifiers in the Philippines). He is Chairman / Vice Chairman / Director of over a dozen companies.

Q&A with Tricia Gosingtian, Founder and blogger of on Blogging

Q1: You have many followers and are branded as Manila’s top fashion blogger. What inspired you to start blogging while you were still a student? Blogging came to me early...
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Q&A with Jose Magsaysay Jr., President of Potato Corner on Niche Marketing

Q1: Fast food companies are already selling French fries bundled with their value meals. What made you decide that there is an opportunity to sell fries separately in kiosks? I...
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Q&A with Richmond Lim, President of Time Depot on the Watch Industry

Q1: Your family was already in the watch business, distributing Casio, before you founded Time Depot in 2001. What was the insight behind the creation of a retail unit selling...
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Q&A with Noel Manucom, President of HBC, Inc on Business Strategy

Q1: What tools do you use as a guide to help spot opportunities and formulate the right business and marketing strategies? For Product Planning: Industry Scanning/Emerging Trends for new product...
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Q&A with Simplicio Umali Jr., President and General Manager of Gardenia Bakeries Phil Inc. on Bread Industry

Q1: You have been with Gardenia since its launch. What was your launch strategy and if you were to change something in the launch, what would that be and why?...
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Q&A with Jerome Ong, President of CDO Foodsphere Inc. on New Market Space

Q1: CDO has become an aggressive force in the food industry. You have, in fact, launched the first canned corned tuna in the industry.  What was the idea behind the...
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Q&A with Yvonne Yuchengco, President and CEO of Malayan Insurance Company Inc. on Insurance Industry

Q1: How does the Filipino perceive the role of insurance in their lives? How does Malayan deal with these perceptions? Majority of Filipinos are unaware of insurance, and those who...
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Q&A with Diosdado Salvador Jr., Entrepreneur and first ASEAN president of Johnson & Johnson on the Filipino Marketers

Q1: Congratulations!  You are one of the few Filipinos who have reached a regional president position in a major multinational company. Can you share with us the strengths of Filipinos...
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Q&A with Darlyn Ty, Founder of Belle de Jour Power Planner on Brand DNA

Q1: Can you share with us the brand DNA of Belle de Jour (BDJ) Power Planner? How does it differ from your Navi Planner? The target market of Belle de...
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Q&A with Jay Aldeguer, President of Islands Souvenirs Group on Branding

Q1: You have expanded from a shirt brand to a tourism brand.  Please tell us what was the insight that led to this transformation? I first got the idea to...
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