Jackeline Chua is the Co-Founder and Managing Director of Synergy 88, the first Microsoft certified game studio in the Philippines. She shares her insights in marketing of software games development and the launch of their new game, ‘Barangay 143: Street League’, the only Filipino company that made it out of 300 entries and nominated for Best Multiplayer Games in Korea’s […]

Medical doctors play an important role in one’s health and well being, providing solutions to discomfort or illnesses felt by patients. Many times, however, people not feeling well postpone a visit to their doctors. Gary de Ocampo, CEO of Kantar Philippines, mentioned that 40% self-medicate, while 50% simply endure the sickness (‘tiis’) hoping it will go away on its own. […]

8

Introduction: By now, my friends would know that education is an advocacy and a passion closest to my heart, the reason why I keep attending international conferences as well as sharing knowledge by writing articles for my blog, newspapers and books.  These books were written for marketing practitioners and entrepreneurs, mostly based on our experiences and knowledge gathered for several […]

Could service in an airlines’ economy class be far better than those in business class of other airlines—where pilots and flight personnel are so caring they operate as one solid team with the management, each team respecting each other’s differences?   Could this be a standard that will trigger a new meaning in the dictionary associating the people of that airlines’ […]

Dr.Aris Alip dreamed of opening a bank for the poor when he was heading the field program operations group of Philippine Business for Social Progress (PBSP). His dream became a reality after 11 years when he set up Center for Agriculture and Rural Development, Inc as a social development foundation with the aim of providing micro lending assistance to the […]

[highlight] [/highlight] Bing Limjoco is the Chief Executive Officer of Francorp Philippines, the leading franchise consulting firm in the country. She is the first Filipino and the first Asian who was awarded as Certified Franchise Executive (CFE) by the International Franchise Association. An outstanding industry leader, she is Co-Founder and Past Chair of the Philippine Franchise Association; Past Chair of […]

1

Social media marketing is a part of digital marketing, where more and more marketing budgets are being shifted from traditional tri-media (TV/radio/print) to its advantage. In fact, some major advertisers have started reassessing their return of investment (ROI) in using movies or TV celebrities, where millions were spent in exchange for their pulling power. Some personalities have accepted too many […]

Malayan Insurance is the leading non-life insurer in the Philippines. They recently launched innovative products such as Cyber Insurance, auto.malayan.com portal, and its Fine Arts Insurance cover. Yvonne Yuchengco shares her insight about the market growth of non-life insurance. Q1. The Market penetration of non-life insurance in the Philippines is less than 20%. Why do you think Filipinos are still […]

Bistro Group is the biggest international casual dining chain in the Philippines with 17 major restaurant brands like Italianni’s, TGIFridays, Fish & Co., and Watami, to cite a few. Bistro Group President Paul Manuud shares his insights on creating service memories. Q1. What is the service philosophy of The Bistro Group? How is the philosophy reflected in the service policies […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

Archives

Send this to a friend