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Josiah Go

About Josiah Go

Record-breaking, bestselling author Josiah Go is the Chairman of Mansmith and Fielders, Inc. (the leading marketing and sales training company in the Philippines), and Chairman of Waters Philippines (the market leader in the direct selling of premium home water purifiers in the Philippines). He is Chairman / Vice Chairman / Director of over a dozen companies.

Q&A with Retail Marketing Expert Frances Yu on Retail Branding and Loyalty Marketing

Q1: As a retail expert, who are the top 3 retailers you admire most and why? Locally, Rustan’s, SM, and Bench.  These homegrown brands all had humble beginnings and through...
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Q&A with ABS-CBN Chief Digital Officer Donald Lim on Social Media Marketing

Q1: What are some of the most often made mistakes companies do in social media marketing? For me, the biggest mistake is mismanagement of expectations. In my experience, most brands...
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Q&A with Dragon Edge’s President Dennis Balajadia on Shifting Business Directions and Expanding Internationally

Q1: Why do you use Chief Evangelizing Officer as  your position title in your company? What is your “evangelizing” mission? Your goal is not simply to make a sale today,...
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Q&A with Unitrade SVP-Marketing Eugene Go on Competing Against Multinationals

Q1: In the diaper business, you have overtaken P&G in terms of market share nationwide since 2012, how long did it take you to take the lead and what was...
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Q&A with Bayad Center President Manny Tuason on Creating and Defending New Market Space

Q1: Bayad Center, as a bill payment center, was set up because you had to address unremitted collections and increasing cost of collection (hold ups of Meralco electric bill collectors,...
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Q&A with 7-Eleven President Victor Paterno on Supply Chain Excellence

Q1.​ 7-Eleven is an example that a firm can give a parity value proposition to the consumers but a superior supply chain operating model to its franchisees. Can you elaborate why 7-Eleven...
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Q&A with Editor Vince Golangco on Blogapalooza

Q1: You spent a few years with the US Navy when you were in your early 20s. What made you enter the navy and what habits did you get there that...
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Q&A with Four Seasons Hotel (Jacksonhole, USA) General Manager David Bernand on Service Excellence & Execution

Q1: Jacksonhole in Wyoming is the no. 1 ski resort in North America while Four Seasons Resort Hotel is the only 5-star, AAA 5-diamond hotel in Jacksonhole. What differentiates your hotel from...
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Q&A with Rustan’s Donnie Tantoco III on Working with Loved Ones and Turning Around A Heritage Brand

Q1: You put up the first hypermarket in the Philippines, Shopwise, and while most supermarkets just provided express lanes for those buying a few pieces, Shopwise created the exclusive Elite...
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Q&A with MommyMundo’s Janice Crisostomo-Villanueva on Entrepreneurial Journey

Q1: I have known you since the mid 1990’s, when you were a young partner of a struggling start-up. Although it became successful, the map business was eventually dissolved after...
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