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Josiah Go

About Josiah Go

Bestselling author Josiah Go is the Chairman and Chief Marketing Strategist of Mansmith and Fielders, Inc. (the leading marketing and sales training company in the Philippines), President and CEO of Waters Philippines (the market leader in the direct selling of premium health durable products in the Philippines) and President and CEO of PT Noah Health Indonesia. He is Chairman / Vice Chairman / Director of over a dozen companies.

Waters’ Business Model by Josiah Go

Waters Philippines is market leader in home water purifiers in the Philippines.  Launched in 1995 as the first consumer durable network marketing company in the Philippines, it struggled in the initial years...
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Justice Romeo Escareal, my father-in-law by Josiah Go

When Chiqui and I became a couple back in college in the 80s, Chinese-Filipino relationships were not the norm due to perceived cultural differences. Chiqui is a Filipino and I...
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Q&A with Aurora Suarez on Understanding Women Achievers

Aurora Mangubat-Suarez was Publisher of Summit Media before becoming an independent life coach and marketing consultant. A winner of the Mansmith Young Market Masters Awards (Mansmith YMMA) in 2006, she...
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Give Us This Day Our Daily Ride by Josiah Go

The goal of this article is to make the next administration as well as all civil servants understand one of the most fundamental marketing concept – Needs and Wants, and how voters’ choice in...
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Defensive Marketing Communications by Josiah Go

Solmux is the leading brand of cough syrup in the Philippines with its bacteria expel action feature that expels bacteria with phlegm. In 2010, Solmux was attacked by an herbal...
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Q&A with Red Crab’s Raymund Magdaluyo on Competing in the Restaurant Industry

Raymund Magdaluyo is one of the Philippines’ most successful restaurateurs. He has helped shape many seafood dining restaurant concepts (Red Crab Alimango House, ClawDaddy, Blackbeard’s Seafood Island, Crustasia, Johnny Kahuku Hawaiian...
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Marketing Lessons of the 2016 Presidential Elections by Josiah Go

The May 9, 2016 presidential election was one of the most vicious and ruthless elections ever with administration candidate Mar Roxas and incoming president Rody Duterte getting most of the...
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Q&A with Fruit Magic CEO Dr. Alan Escalona on Franchising

Dr. Alan Escalona took over Fruit Magic in 1999 and has expanded via company and franchised stores while adding new concepts along the way. He is currently president of the Philippine Franchise...
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Elections Over, Let’s Market Our Country By Josiah Go

Whoever you voted in the May 9 elections, it’s over except the official counting. Let’s be vigilant and not allow any cheating in whatever form by any candidate. Let’s also...
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Q&A with Cebu Pacific Air VP Marketing Candice Alabanza – Iyog on Ad & Sales Promotions

Market leader Cebu Pacific Air is not only known for having low fare services, but also very agile with their marketing communications and sales promotions. VP Marketing Candice Alabanza-Iyog selflessly...
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Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship
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