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Josiah Go

About Josiah Go

Record-breaking, bestselling author Josiah Go is the Chairman of Mansmith and Fielders, Inc. (the leading marketing and sales training company in the Philippines), and Chairman of Waters Philippines (the market leader in the direct selling of premium home water purifiers in the Philippines). He is Chairman / Vice Chairman / Director of over a dozen companies.

911 Advocacy Campaign for Marawi by Josiah Go

(Original post: July 14, 2017 Updated post: Aug 23, 2017) Marawi Conflict: Imagine yourself leaving everything behind as you flee your house– deafening gunshots rattle you as you frantically try...
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Q&A with P&G’s PH Country Head for Analytics & Insights Miko Biscocho on Insighting.

Michael Jonathan Biscocho is the country head for Analytics & Insights of Procter & Gamble Philippines, a position that he assumed at the age of 26 years old. In this...
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6 Tips to Innovation Culture by Josiah Go

Innovation is about having a new way of doing things with commercial success. It targets to satisfy, in a novel way, pain points of customers or non-customers. Many companies like...
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The Personal Branding of Leni Robredo by Josiah Go

Leni Robredo is the duly elected vice president of the Philippines. She won over her closest rival, Senator Bong Bong Marcos, with a slim gain of less than one percent...
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Q&A with 7-Eleven PH President Victor Paterno on Franchising

Q1: Your franchise package used to cost P3.5 million, then P1 million, now at P300,000. Briefly, what are their differences in terms of risks versus rewards? What is the insight...
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Q&A with Kantar Millward Brown PH on Brand Equity

Kantar is one of the world’s leading data, insight and consultancy firms with 30,000 employees providing business strategies for clients in 100 countries. Kantar is part of advertising giant WPP,...
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#CloseThatSaleWithSensei by Josiah Go

What has really changed in selling and sales management? Attributed to how the dynamic process of selling evolved through the years, Sensei Business Academy (A division of Mansmith and Fielders)...
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CHED’s New Marketing Curriculum by Josiah Go

Last June 5, I attended a briefing on the new marketing curriculum out of concern for what educators can proactively do for students. I was interested on plans for the...
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Don’t Pursue Your Passion! by Josiah Go

I was recently invited by a company to give a talk to existing and aspiring entrepreneurs about “Pursue Your Passion”. I was hesitant to accept unless they add a question...
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Q&A with CSGT Chairman Howell Cu on FMCG Distribution Business

Howell Cu is the founder and chairman of the CSGT Distribution Group of Companies. With over 20 years of sales, distribution and entrepreneurial experience, Cu was able to establish several...
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