15 Facts You Didn’t Know About MarkProf

15 Facts You Didn’t Know About MarkProf

Articles
Over 100 alumni of MarkProf (www.markprof.org) came together for a grand reunion to celebrate its 15th year anniversary in Dusit Hotel last July 21, 2018. Founded by Ding Salvador and yours truly in 2004 as a bootcamp to provide a resume-equalizing opportunity for students not coming from exclusive schools, Markprof is the longest running, alumni-led, free 8-day marketing training program for graduating college students nationwide. Each year, close to 1,000 graduating student leaders with a minimum grade of 85 apply for 1 of only 25 slots. Classes start in October yearly, and are held weekly on Saturdays. Here are some facts that most people do not know about MarkProf. 1    When Chiqui Escareal-Go took over Mansmith and Fielders, Inc. as CEO in 2004, she created an advocacy direction and…
Read More
Best Practices in Creative Thinking and Sensemaking

Best Practices in Creative Thinking and Sensemaking

Articles
[caption id="attachment_4636" align="aligncenter" width="900"] Seated from left: Chase, RG, Tricia, Juju. Standing beside me: Chiqui then Calel[/caption] I asked 50 award-winning marketing rockstars, most of whom are Mansmith Young Market Masters Awardees, about what they do to improve both their creative thinking and sensemaking skills. Travel turned out to be one of the most often cited commonalities among them. Traveling to another city or country allows one to see new things, to develop new perspectives, to be open to new possibilities, or even to solve a missing link in one’s life puzzles. It also comes with an added bonus of rest and recreation, allowing one to be more relaxed while welcoming new ideas faster. Take our recent family vacation to Spain. In Barcelona, seven of the works of Spain’s most…
Read More
Book Launch Invite: July 12, 2018 (Thur), 6:30pm, National Book Store Shangri-La Mall

Book Launch Invite: July 12, 2018 (Thur), 6:30pm, National Book Store Shangri-La Mall

Articles
"Entrepreneurship: Starting an Enterprise. Having an Innovation Mindset", Chiqui and my latest book, is a work of passion and love – the words, ideas, and frameworks, simply flowed from our hearts and minds, as what we have put together here felt like we were dissecting our own journeys or decoding our own characters in our development as entrepreneurs. We know that most entrepreneurs always hope for their own children to follow their footsteps, whether to take over the business or to create their own; or that many Filipinos work so hard, so they can ensure a good future for their children via the best education they could afford. With these thoughts in mind, we wrote this entrepreneurship book in the best way we know how – based on our experiences…
Read More
Purpose: The 8th P of Marketing

Purpose: The 8th P of Marketing

Articles
Marketing nudges consumers to consider a purchase consistent with their decision-making process and personal background. This is done through various influences known as the marketing mix. For products, the 4 P's of marketing is short for product, price, place and promotions. For services, an additional 3 P's were added to consider the intangible and experiential nature of services - physical environment, people and process. Marketing training and consulting firm Mansmith and Fielders, Inc. recently launched a marketing mix book entitled ‘The Mansmith Mentors' List: The 8 P's of Marketing’, emphasizing the importance of Purpose as the 8th P. With purpose in mind, the traditional marketing mix elements would change. For instance, an enterprise may opt to offer a lower price strategy affordable to the bottom of the pyramid because it…
Read More
Conversation with a Grab Driver

Conversation with a Grab Driver

Articles, Conversation Series
Philip is 43 years old, a single parent taking care of 2 kids studying in grade school. He has been a Grab driver for 1.5 years. Previously, he was an Uber driver for 6 months, but decided to be accredited by Uber and Grab simultaneously. According to Philip, Uber had a lot more customers even if they charged a 25% commission as compared to Grab’s 20%, but more drivers transferred when Uber was suspended for a month starting August 15, 2017 for defying LTFRB’s order to stop accrediting more drivers, affecting some 66,000 Uber drivers. On average, Philip receives P17,000 a week in fare, but he needs to pay P6,000 in ‘boundary fee’ to the vehicle owner per week; allocate P3,400 to Grab for their 20% commission, which is automatically…
Read More
Conversation with an Occasional Churchgoer by Josiah Go

Conversation with an Occasional Churchgoer by Josiah Go

Articles
I was finishing writing my book, “Principles and Practices in Marketing” when I encountered disturbing data about the unreligious. Hence, I decided to have a conversation with a 32-year old software programmer about his being unchurched. He refers to himself as an incidental churchgoer, going along with family before a reunion, or when he has to attend weddings. “I am an introvert and does not really like hanging around people often” said the software programmer. “But I pray every night before sleep”, assuring me he believes in God but does not think much about going to mass from his previous experience. I asked the software programmer what he did not like about attending mass, then I asked his wish list if any, as well as if there is anything he…
Read More
Who Would Have Thought?

Who Would Have Thought?

Articles
I just finished my first graduation speech aimed at Senior High School students at the Hope Christian High School. It was a pleasure and an honor to have the opportunity to inspire a new generation of students. I shared my story of being a C student back in high school before becoming an achiever during my college days. Who would have thought indeed that I would be where I am now? I am posting my speech below to provide motivation to others who feel that their dreams are out of reach. Feel free to share this with others that you feel may need it. Speech of Josiah Go Hope Christian High School Graduation April 27, 2018 Good morning to the officers of the school, the alumni association, our beloved teachers…
Read More
Life is Like Riding a Bicycle

Life is Like Riding a Bicycle

Articles
I learned how to bike during the Holy Week of 2014. Kit Rodriguez, a former MarkProf scholar of ours, went to my house to teach me, a kind of reverse mentoring that I truly appreciate from kind-hearted Kit. Benjie Yap, Unilever Chairman and CEO told me in 2017 that my life-long learning inspired him in wanting to learn how to bike as well (Benjie - have you done it?). Alvin Kingson Tan, president of Chinoy TV arranged for me to be interviewed in their ANC-channel show; this time, not about business but mostly about my personal life, including my learning how to bike late in my life at age 52. Apparently, that topic piques the interest of many. I seem to be a late bloomer; I learned how to swim…
Read More
25 Years as a Marketing Author by Josiah Go

25 Years as a Marketing Author by Josiah Go

Articles
Unmet Needs: I saw an unmet need some 25 years ago - marketing students using foreign textbooks with examples they can hardly relate with, so I decided to launch my first marketing book, ‘Contemporary Marketing Strategy in the Philippine Setting’. Banking on Strengths: I was an unknown 30-year old author in 1992, but I had three credentials I could bank on: 1. My term as National President of the Philippine Marketing Association had just ended; 2. I was the Director for the Marketing Minor Program of the Ateneo de Manila University, and I had been teaching marketing part-time since 1990; 3. I was a successful marketing practitioner (RFM’s brand management for 3 years), and entrepreneur (7 years). Fortunately, I got helped by many people. Asking for Help: As a novice,…
Read More
Principles and Practices in Marketing in the Philippine Setting Book Launch by Josiah Go

Principles and Practices in Marketing in the Philippine Setting Book Launch by Josiah Go

Articles
Chiqui Escareal-Go and I truly appreciate the people who showed up in our marketing book launch last Nov. 24, 2017 (Friday), 7pm at National Book Store Glorietta 1. Truth be told, I wanted to launch in Shangri-La Mall in Mandaluyong to avoid the crazy Friday traffic in Makati, and Mandaluyong being in the center of everyone in Metro Manila; however, National Glorietta 1 was much more accommodating for a book launch. (Bestselling author Emilio Macasaet III interviewed us about some of the most common violations in marketing strategy formulation)   (Despite crazy Makati friday traffic, we were blessed with a SRO crowd) We started promptly at 7pm as promised and did a Q&A hosted by bestselling author Emilio Macasaet III as a treat to those who came early. Then, as if on cue, during the last…
Read More