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My 18th
No false advertising, I am excited to celebrate the launch of my 18th book!
Come join me on May 3, 2019 (Friday), 6 PM at National Book Store, Shangri-La Plaza Mall. It will also be the post celebration of my April 22 birthday.
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“The Mavericks: How 35 Marketing Rockstars Think, Strategize and Execute” has been on my mind for over a year now. I wanted to curate and feature my interviews with some of the best marketers and young entrepreneurs in the Philippines, following the success of “The Rainmakers: Marketing and Strategy Lessons from 25 CEOs”, which remained at the nationwide bestsellers list of National Book Store for close to a year.
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Some of the marketers featured will be with me during launch day. They will give marketing tips at 6pm and co-sign your books.
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Can you help celebrate with me? Bring your entire marketing team to learn from my marketing friends.
Celebration + Networking + Food + Marketing Tips + Book Signing
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19 Marketing Topics, 35 Market Mavericks
‘The Mavericks’ features these 35 seasoned marketing experts generously sharing their thoughts and experiences on different aspects of marketing.
1. Strategy and Innovation
- New Category Strategy by Edgar Sia II, Chairman of Double Dragon Properties
- Growing Through Innovation by Jane Jimenez – Basas, President and CEO of Cignal TV
2. Self-Leadership
- Play to Win by Albet Buddahim, Chief Marketing Officer of L’oreal Philippines
- Using Big Data in Predicting Sales Talent by Kathleen Yu, President of Rumarocket
3. Understanding the Market
- Understanding Women Achievers by Aurora M. Suarez, Life and Career Coach
- Insighting by Miko Biscocho, Regional Brand Manager of Procter and Gamble Singapore
4. Opportunity-Seeking
- Sports Retail Trends by Toby Claudio, President of Toby’s Sports
- Creating a Filipino Cosmetics Brand by Jacqe Yuengtian – Gutierrez, CEO of Happy Skin Cosmetics
5. Entrepreneurial Marketing
- Opportunity-Seeking in Underserved Market by Dar Ty – Nilo, President of Viviamo
- Tapping the Underserved Market by Dr. Nol Montalbo, Founder of Mont Albo Massage Hut
6. Market-Driving Strategy
- Franchising a New Category by Richard Sanz, CEO of Food Asia
- Behavior Modification by Chris Manguera, Chief Marketing Officer of Mynt
7. Marketing Planning
- Marketing Planning by Ann Esteves, Marketing Director of Unilever Philippines
- Understanding Customers Intimately by Jonn Terence Dy, Country Marketing Manager of Procter and Gamble Philippines
8. Marketing Management
- Managing Brand Portfolios by Dorothy Dee – Ching, Vice President of Unilever Philippines
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9. Brand Strategy
- Growing Brands by Francis Flores, Jollibee Global Brand CMO, Jollibee Foods Corporation
- Brand Strategy by Maimai Madrid – Punzalan, Regional Marketing Director of Johnson and Johnson Philippines
10. Big Idea
- Formulating Your Big Idea by Christina Lao, Marketing Director of McDonald’s Philippines
11. Marketing Campaigns
- Advertising and Promotions by Candice Alabanza – Iyog, Vice President for Marketing and Distribution, Cebu Pacific Air
- New Rules of Soap Opera Advertising by Lester Estrada, Marketing Director of Procter and Gamble Philippines
12. Service Marketing
- Service Brand Extension by Audrey Tanco – Uy, Managing Director of Bizu Catering
- Services Marketing by Gladys Jane Chan, Marketing Director of Visa Philippines
13. Defense Marketing
- Defend Your Brand by Chad Sotelo, President and General Manager of Electrolux Philippines
14. Brand Turnaround
- Recapturing Market Leadership by Pamela Tiu – Takai, Director, Marketing Southeast Asia for Beverages, Meals, Gum and Candies of Mondelez International
- Strengthening Old Brands Amidst New Realities by Kakam Gabunada, Vice President for Children’s Milk, Nestle Philippines
15. Industry and Segment Marketing
- Competing in the Restaurant Industry by Raymund Magdaluyo, President of Red Crab Group
- Marketing to Kids by Jia Salindong – Du, Country Manager of Turner Broadcast Philippines
16. Shopper and Omni Channel Marketing
- The Future of Shopper Marketing by Anson Dichaves, Director of Brand and Channel Marketing, Global Lead, DKSH Singapore
- Omni Channel Marketing by Dr. Nicco Tan, Vice President of Relationship Marketing of Resorts World Genting Malaysia
17. Channel Marketing
- Channel Trends in Fast Moving Consumer Goods by Stephen Tiu, Sales Director of Johnson and Johnson Philippines
- Franchising by Chris Lim, Chief Marketing Officer of Francorp Philippines
- Food Delivery by Iceal Peñalosa, General Manager for Contact Center and Delivery, Max’s Group
18. Digital Marketing
- Social Media Marketing by Donald Lim, Country CEO of Dentsu Aegis Network
- Digital Transformation by Christian Lim, Chief Operating Officer of Microsoft Philippines
19. Advocacy Marketing
- Advocacy Marketing by Matt Pardiñas, General Manager of Mansmith and Fielders Inc.
‘The Mavericks’ comes in a classy cream-colored paper (similar to ‘The Rainmakers”) with close to 300 pages of indispensable marketing lessons at an introductory price of P488 for a copy. A discount of 10% will be available for volume orders of at least 5 copies or P2,196 only. For volume orders, pre-booking will be appreciated if you want the books pre-signed. Just send an email to me – josiah@mansmith.net with the subject “Mavericks Pre-booking”.
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P.S. please don’t forget to RSVP to Tessa or Cath 0917-626-0724 / 722-2318.
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