Mr. Lester Yu is Founder and CEO of Fruitas Holdings Inc, composed of 18 food and beverage brands in more than 800 locations with over 2,000 employees nationwide. His company won as National Finalist for Employment and Regional Finalist for Innovation category in the 2017 ASEAN Business Awards. In the same year, Yu also won as the Ernst and Young […]
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Introduction: By now, my friends would know that education is an advocacy and a passion closest to my heart, the reason why I keep attending international conferences as well as sharing knowledge by writing articles for my blog, newspapers and books. These books were written for marketing practitioners and entrepreneurs, mostly based on our experiences and knowledge gathered for several […]
It’s marketing plan season once again and it is good to remind marketers that contrary to popular belief, when consumers make a buying choice, they do not decide based on marketing mix alone (product, place, promo, price) but on many other factors i.e., cultural (culture, sub-culture, social class), social (reference groups, roles and status, family), personal (age and life cycle […]
Kantar is one of the world’s leading data, insight and consultancy firms with 30,000 employees providing business strategies for clients in 100 countries. It is part of advertising giant WPP, and its services are employed by over half of the Fortune Top 500 companies. Gary de Ocampo is the CEO of the Insights group within Kantar Philippines. The group includes […]
P&G pioneered advertising their cleaning products on TV (hence they are called ‘soap operas’). For many decades, this form of advertising had been the most reliable and bankable way to engage consumers. After all, this golden window when the family congregates in the sala is when consumers are glued in and receptive. Today, the way people consume media has changed […]
Kantar is one of the world’s leading data, insight and consultancy firms with 30,000 employees providing business strategies for clients in 100 countries. Kantar is part of advertising giant WPP, and its services are employed by over half of the Fortune Top 500 companies. Jane Ng and Ed Dacanay are Kantar Millward Brown Philippines Group Account Director and Business Director, […]
Kantar is one of the world’s leading data, insight and consultancy firms with 30,000 employees providing inspirational insights and business strategies for clients in 100 countries. Kantar is part of WPP and its services are employed by over half of the Fortune Top 500 companies. Ria Vita Puangco is Kantar Added Value Philippines Managing Director. She started her communications career […]
Bizu Patisserie is a chain of French and International culinary restaurants with a fine selection of retail products in the Philippines. Bizu Catering Studio brings the Bizu experience to special events of consumers and corporate clients. It’s managing director, Audrey Tanco-Uy, a Mansmith Young Market Masters Award (YMMA) winner of 2017, shares how the Bizu brand influences their customer engagement. […]
Kathleen Yu is one of the 2017 Mansmith Young Market Masters Awards (YMMA) winners. A UP Communication Research graduate (2014), she shares how she began her company Rumarocket in sales talent prediction, the innovation ecosystem that supported her and how she uses big data analytical approaches to people management to advance business objectives. Q1: You created an artificial intelligence (A.I.) […]
John Patrick Cua is Executive Director of Nielsen Philippines and looks after the Consumer Packaged Goods Industry Group. He joined Nielsen in 2013 after 16 years with Procter & Gamble with 7 years based in the US and Singapore where he held regional and global roles related to Governance, Project Management and more recently leading and starting-up Business Intelligence solutions […]