A lot of people know me as an author of marketing books, and as a business educator. Since the pandemic, I have taken the time to write quick and easy to read articles not just about marketing but also about business model. In fact, I have launched a 55-video Business Model Course that can be viewed at www.continuum-edu.com. My top 10 […]
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The restaurant industry was one of the most affected by the COVID-19 pandemic worldwide. In the Fast Company Innovation Festival held online last Oct 2020, participants learned that four out of ten restaurants have remained shut eight months into the pandemic. Many mom and pop independent restaurants are struggling, with Quick Service Restaurants (QSR) appearing to take more shares, with […]
Innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service.” – – Peter Drucker —————————————————— Over half of businesses are doomed to fail. Just Google various statistics, or approach government agencies and you can get an idea of how difficult it is to succeed. But […]
In 2007, Mansmith and Fielders Inc. started the Marketing Rescue advocacy as a tie up public service project with Entrepreneurs Magazine. The Marketing Rescue event was arranged with the magazine’s then publisher, Neil Palabrica. It was organized as a free live event, with me answering questions sent in by their readers ahead of time. It went on like that for a few […]
On Dec 1, 2020, at 10:08am, I will finally be launching my 55-video Business Model Course, the first in the Philippines, and the first in Asia. All of it will be in 4K Netflix-level video quality. I would like to extend to you this Zoom invite in case you want to witness this milestone, and get a chance to preview […]
If you could ask one or two important questions to the CEO of a major company, what would you ask and why? If you could get valuable insights from high-powered CEOs in numerous industries in the Philippines, how would it benefit you and your organization? There’s no denying the year has been full of extenuating circumstances that have significantly impacted […]
In 2010, we celebrated two milestones! Chiqui Escareal-Go and I wrote a book called “The WE Entrepreneur” which became a National Book Store bestseller and we also co-founded Day 8 Business Academy as the social enterprise subsidiary of Mansmith and Fielders Inc. to benefit small and medium scale enterprises (SMEs). We coined “The WE Entrepreneur” to pertain to that whose approach to entrepreneurship is “whole” […]
I actually started doing sales training even before Mansmith and Fielders Inc. was founded in 1990. Three years as a working student and three years doing FMCG brand marketing work at RFM after graduation prepared me for the work of an entrepreneur. One of the operations I started running as a start-up was a direct sales company. That new venture […]
Metro Manila has had a backslide and is back to a modified ECQ from August 4 to 18, 2020. To be fair, at least 126 other COVID19-affected countries are also experiencing a new wave of COVID-19 infections. It is scary, as I remember that the second of the 1918 Spanish Flu’s four waves was the deadliest of them all. The […]
A large part of the Philippines went on general community quarantine (GCQ) effective June 1, 2020. All local and international media have been using the term “new normal”, referring to new realities, new ways of doing or understanding. What does this mean to marketers? Allow me to share my 8- point perspective on this: 1. We are not going back to any […]