Right before one of my Advanced Marketing classes, I was struck with inspiration. As the seminar discussed the key principles of marketing, I was relating case studies I shared in another talk with an association of companies who were able to bring themselves out of crisis during the beginning of the 2020 COVID-19 pandemic. I thought of my research and […]
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At the recently concluded 12th Mansmith Market Masters Conference, we asked three seasoned marketers about growing and expanding amidst crisis. They are Greg Banzon, COO and EVP of Century Pacific Food; Harvey Ong, COO of Alfamart Philippines; and Alvin So, Regional Head for ASEAN of Bayer Consumer Health. Here is a 4-point summary of what they shared. Q1: How do you spot and […]
As we ease into yet another lockdown we would like to extend a helping hand to SME business owners during this time. Courtesy of the Josiah and Carolina Go Foundation, which has been 100% funded from Mansmith book sales, we are giving away P1 million worth of scholarships to Continuum Academy and Day 8 Business Academy Foundation. Both platforms are […]
(clockwise: Rico Santos, Ral Santos, Tessa Gayanes and Josiah Go) Last April 8, 2021, I welcomed the opportunity to co-facilitate a Q&A session with father-and-son team Rico and Ral Santos from the IT company Agilis Enterprise Solutions. I was excited because it was my first time to do a live Q&A on the topic, alongside co-facilitating with a bright young leader, White Space […]
I have been fondly watching the Korean drama “Start-Up” on Netflix with my wife because the values espoused in the show are consistent with what the Mansmith and Fielders Team have been both practicing and mentoring to others. I think the show is one that definitely encourages entrepreneurship. Here are 15 quick lessons from the show I would like to […]
Go Negosyo was founded in 2005 by the Presidential Adviser For Entrepreneurship, Joey Concepcion, who is also the President and CEO of publicly-listed food company RFM Corporation. It is currently in its 15th year. A business model is the way an organization plans to create, deliver and capture value for its intended customers or constituents. For Go Negosyo, the following […]
Innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service.” – – Peter Drucker —————————————————— Over half of businesses are doomed to fail. Just Google various statistics, or approach government agencies and you can get an idea of how difficult it is to succeed. But […]
In 2007, Mansmith and Fielders Inc. started the Marketing Rescue advocacy as a tie up public service project with Entrepreneurs Magazine. The Marketing Rescue event was arranged with the magazine’s then publisher, Neil Palabrica. It was organized as a free live event, with me answering questions sent in by their readers ahead of time. It went on like that for a few […]
Like my team, when I decided the final price of the 55 4k-quality videos in my new Business Model Course, most of my guests were surprised at the unique pricing scheme. Instead of US$1995, it is priced at the same level of a good book: US$30 for the duration of 2020, since it is the 30th anniversary of Mansmith and […]
Unprecedented circumstances like the COVID-19 pandemic have made things hard for everyone this year, especially SMEs and entrepreneurs. However, this is also the best opportunity for them to think outside the box and pivot their business model into new realities. As we celebrate the 10th year anniversary of Day 8 Business Academy, we are thinking like an agile startup and […]