Mega Global is the market leader in canned sardines in the Philippines. It is one of the ten winners of the 1st Mansmith Innovation Awards, and the first in business model innovation. In this interview, Mega Global’s president, William Tiu Lim, shares with us why they had to pay attention to the entire value chain of the company, starting from […]
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When I formulated the 7-step process of Market-Driving Strategy in 2009, the 7th step was to convert a compelling market-driving strategy into a compelling business model. Thus, I launched the Mansmith Business Model Map the next year as a next in sequence to the Market-Driving Strategy, with a well-received Business Model Innovation seminar eventually running on June 24 – 25, 2010. It was so successful, we […]
The recently concluded 11th Mansmith Market Masters Conference was a rare learning event of a lifetime, as it featured 17 CEOs of major corporations in different industries sharing their thoughts about what they have done to lead their organizations during COVID-19, as well as what they intend to do after. Here are learnings from the CEOs of two major companies […]
In many conferences being held all over the world, continuing discussions remain focused on managing change or managing uncertainty – as if resistance to change is not enough of a hurdle, or that the level of uncertainty has become unimaginable, if not impossible. These words – uncertain, unimaginable, impossible are words you don’t hear from hard core entrepreneurs – who […]
Francisco Lapid is the Chairman of SPAC Information Technology (IT-SPAC), an Information Technology and Human Resource provider celebrating its 15th year. Along with Entrepreneurs Jorge Wieneke, Zarah Juan and Dr. Anton Mari Lim, and honorary winners Secretary Ramon Lopez and Presidential Adviser Joey Concepcion, Pax Lapid is part of the first batch winners of The WE Awards for Purposeful Entrepreneurship […]
Omni Amisola-Larrosa is the co founder of the School of Vlogging. She is a recipient of the Mansmith Young Market Masters Award in 2017 when she was a brand manager at PLDT. In this interview, she shares her insights about vlogging. Q1: Why are vlogs becoming like the new TV? A1: According to recent studies, there are 76 Million internet […]
Dennis Anthony Uy is the founder and CEO of Converge ICT Solutions, Inc., the first and fastest growing end-to-end fiber internet provider in the Philippines. Mr. Uy’s talent and keen eye for innovation has led Converge to successfully provide quality-conscious consumers with high speed fixed broadband internet at value for money prices and continue to cater to the demands of a […]
Gary Carandang is an entrepreneur and senior consultant of Corporate Achievers Institute (COACH). Prior to this, his corporate life includes being VP Commercial of Republic Cement, Key Account Director and Commercial Unit Director of Coca-Cola Femsa, National Sales Trade Director of Mead Johnson, VP Sales of Nestle where he was expatriated in Switzerland for a year and a half. Gary […]
Vince Golangco is one of the leading online influencers in the Philippines and founded one of the country’s top blog, When in Manila 10 years ago. In this interview, he shares with us the latest updates on influencer marketing, mistakes brands do and how they can correct their practices. Q1: Why does influencer marketing exist? A1: Influencer marketing exists because […]
Ann Esteves is marketing director of Unilever. She is Mansmith Young Market Masters Awards (YMMA) winner in 2016. She shares tips on how marketers can make their brands more authentic, relevant and talkable with some examples. Q1: Consumers demand authenticity nowadays. How can a brand show it? A1: Authenticity is achieved when a brand becomes absolutely rooted in the realities […]