Law of Double Jeopardy is a term I use to describe the dilemma of many start-ups. Their product cost is typically higher versus the market leader because they do not have economies of scale yet and most also have to use lower introductory pricing for consumers to try their new products. This sets the stage for double jeopardy of lower […]
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I have been wanting to start a mentoring session focusing on young entrepreneurs since last year. Although COVID got in the way of original plans in the second quarter, it became a blessing in disguise as internet now allows us to do a mentoring class with participants outside Metro Manila. Features:Here are the features of my NEXTGEN mentoring class. Day: […]
I asked two students to let me know what they think of their school. One is in high school, the other in college, both are graduating. Am sharing these conversations during enrollment season, as I have shared about schools in the past, in order for parents and their children to know if they have considered all angles before deciding a […]
Continuum Academy has reached a milestone of over 10,000 enrollees in less than 3 months of its premature existence. In celebration, it is offering a special 10-day limited-time “Get 1, Give 1″ campaign until June 30, 2020. “Get 1, Give 1” entitles you to bring another person to the same course you will be enrolling in the online school. The person can be an […]
A continuum is something that keeps on going, changing slowly over time, like the continuum of the four seasons. (Source: vocabulary.com) In 2019, the excom of Mansmith and Fielders Inc. planned to launch Continuum Academy in May 2020, as one of the many ways to celebrate its 30th anniversary. What happens next is ECQ and the company suddenly had to launch 2 months ahead. Thanks […]
Jan Jizelle Ang is the Haircare Category Leader of Procter & Gamble (P&G) Philippines. She was formerly the Country Marketing Manager of P&G China and a 3-time P&G Key Manager Awardee, a recognition given to the top 10% of P&G brand managers globally. A Mansmith Young Market Masters Awards (YMMA) winner of 2017, Jan Jizelle turned around numerous P&G brands […]
A large part of the Philippines went on general community quarantine (GCQ) effective June 1, 2020. All local and international media have been using the term “new normal”, referring to new realities, new ways of doing or understanding. What does this mean to marketers? Allow me to share my 8- point perspective on this: 1. We are not going back to any […]
During and post COVID, many will likely lose their jobs or see their companies go bankrupt. It does not take a genius to figure out that two months of no revenues is about 17% of total expected revenues for the entire year. Many companies do not even make 5% return on sales, much less 17%. The smaller and newer companies […]
“Sophie’s Choice” was an American drama movie I watched in 1982. Award-winning actress Meryl Streep played Sophie, a Polish immigrant living in Brooklyn, New York with a past that haunted her. As a prisoner at Auschwitz, she was forced to make a most painful decision – who between her son or daughter will live or die — a tragic situation, […]
P168 only for a limited time9 videos and 13 reflection exercises Most entrepreneurs are suffering because of Covid and the ECQ. The lack of revenues but ongoing costs will force them to make choices before cash run dry. I have created an online seminar to help entrepreneurs make deliberate choices, not impulsive ones. The content of this seminar is based […]