Rosemarie Rafael is the Chair and CEO of Airspeed Group of Companies, providing end-to-end logistics service to business-to-business clients. She is also President of the Women Business Council of the Philippines (WomenBizPh). In this interview, she shares about resiliency and how she has turned crisis into opportunities. Q1: You started your career in sales. Can you share with us some […]
Search Results for: Business
Helping entrepreneurs with their marketing challenges has been both a rewarding and enlightening experience for mentors and consultants. It is humbling to be privy to many personal and professional obstacles encountered by entrepreneurs, most of which I had personally experienced when I was starting and growing my own business. I try to find as much time to engage with as many people […]
I have been mentoring entrepreneurs for close to two decades, I have found that they can grow their business much faster when they broaden and strengthen their appreciation of the different parts of a business more holistically. Some of these include: ***** Check out the weekly Zoom mentoring schedule of Josiah Go on the Facebook page of Day 8 Business […]
On its 5th year, the Mansmith Market Masters Awards (MMMA) once again honors outstanding senior marketing executives who mentored members of their teams toward both professional and personal excellence. Because of their mentorship, their mentees had become the recipients of the Mansmith Young Market Masters Awards (YMMA), which is the first and only recognition program for marketers and entrepreneurs 35 years […]
(Left to right: Chiqui Escareal-Go, Sam Christopher Lim, Emilio Macasaet III, Josiah Go) Last November 29, 2022, National Book Store and the Shangri-La Mall sponsored a talk and book signing event featuring four bestselling business authors who gave marketing tips for 2023. Marketing Anthropologist Chiqui Escareal-Go focused on how consumer behaviors can be quite unpredictable, being both rational and irrational; […]
I have always believed that brand awareness and brand association can be enhanced with relevant and sustainable advocacy programs. This 3A’s – awareness, association and advocacy – is a framework that shapes the concept of share of mind in marketing. I have been fortunate to discover many such corporate case studies in societal marketing and I share them here below. […]
In 2022, the most read articles (according to the number of readers) in my blog josiahgo.com reveal interest in diverse themes. Choice topics cover both current events such as the election campaign in the first quarter of the year, as well as recurring marketing concerns on pricing and customer satisfaction. I also observed how over the years, most readers want to refresh […]
Happy New Year. There is always much to learn from Filipino business leaders and innovators coming from different industries featured in my blog josiahgo.com almost every week. I am eternally grateful and honored when they say yes, and take time to unselfishly give their insights, that benefit many marketers and their companies. Readers seem to be preparing for post-pandemic “normalcy” and growth, […]
Typically, my family would order from food entrepreneurs at least two to four meals weekly, sometimes even more frequently. We wanted to support entrepreneurs as well as the economy. In fact, I released a 4-minute free video “Business Model Map for Food Delivery Business” on YouTube to help these entrepreneurs understand the bigger picture of their business–many have thanked me […]
Premortem is a pre-event or pre-launch meeting where members articulate and anticipate anything that may cause an initiative to fail. The technique is a decision making tool developed by Dr. Gary Klein that was intended to improve a plan by removing overconfidence and reducing errors. In anticipating problems and worst case scenarios, the company can prevent financial and/or reputation risk […]